We are looking for a data-driven PPC & Paid Social Specialist to manage and optimize paid advertising campaigns across Google, Facebook, Instagram, and other platforms. This role is crucial for driving high-quality leads for our home improvement and remodeling clients. If you have a proven track record of scaling campaigns profitably and a deep understanding of digital advertising, we’d love to hear from you!
Responsibilities
• Plan, launch, and optimize paid search and social campaigns to maximize ROI.
• Manage budgets efficiently to achieve lead-generation goals.
• Conduct A/B testing on ad creatives, copy, and landing pages.
• Perform keyword research, audience targeting, and bid strategy adjustments.
• Track and analyze campaign performance, reporting insights and recommendations.
• Stay up-to-date with industry trends and platform updates.
• 2+ years of experience managing PPC & paid social campaigns (Google Ads, Meta Ads).
• Strong analytical skills with experience in Google Analytics and conversion tracking.
• Familiarity with A/B testing, retargeting, and audience segmentation.
• Experience in the home improvement or local lead-gen space is a plus.
• Excellent communication and reporting skills.
Nice to Have
• Experience with Nextdoor, YouTube, and LinkedIn ads.
• Google Ads and Meta Blueprint certifications.
• Landing page optimization experience