Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
About The Role:
The Associate Director of Resourcing is a newly created, high-visibility role sitting at the intersection of sales, operations, people operations, and finance. This person will serve as Directive's central source of truth for resource data, capacity visibility, and staffing recommendations — providing P&L owners, department heads, and the leadership team with the analysis and options they need to make confident, well-timed decisions.
The ideal candidate will take full ownership of the data, the model, the forward-looking view, and the credibility to make recommendations that leadership can trust and act on.
We are looking for a practitioner who has done this work before in a billable-hours, scope-based environment and who understands that influence without authority is a skill — one that requires both analytical rigor and strong stakeholder relationships.
Roles and Responsibilities:
New Business Estimation & Scoping
Monthly responsibility to update pricing estimator to account for latest salary inputs, markups and Fx rates
Partner with Sales to estimate resource requirements for new business opportunities, upsells, and cross-sells
Translate scope of work documents and sales proposals into staffing models, hour allocations, and team configurations
Flag capacity conflicts or risks to the appropriate decision-makers before they become delivery problems
Resource Recommendations & Identification
Maintain a real-time view of team capacity by role, division, and skill set across all three divisions
Develop staffing recommendations for new and expanding engagements, presenting options and tradeoffs to team leads and department heads for final assignment decisions
Identify coverage gaps and surface conflicts between incoming demand and available supply with enough lead time for leadership to act
Transition Support & Workload Continuity
Model and present resource reallocation options for incoming clients, giving leadership a clear picture of staffing implications before new accounts go live
Develop offboarding resource plans for departing clients, identifying how freed capacity can be redistributed and presenting recommendations to the appropriate team leads
Headcount Planning & Recommendations
Build data-backed hiring recommendations — including timing, role type, and projected utilization impact — for review and approval by department heads and Finance
Participate in headcount planning cycles as the resourcing data owner, providing the analytical foundation for final decisions made by leadership
Capacity Forecasting & Planning
Own the capacity planning model, updated on a rolling basis, incorporating inputs from:
Active sales pipeline (stage-weighted)
Harvest hours data (actuals vs. budgeted by client and role)
Client goal achievement and retention signals
Gross margin target vs. actual by engagement and division
Client retention goals and renewal probability
Develop and maintain KPIs that connect resource recommendations to financial and retention outcomes
Present capacity and utilization insights — along with clear options and a point of view — to Finance and division leadership on a regular cadence
Experience:
4–8+ years in a resource management, capacity planning, or workforce planning role
Must have: Agency or complex professional services background — you understand billable hours, utilization targets, scope-based delivery, and the dynamics of a client-facing services business
Direct experience managing resource planning through client transitions and employee-level workforce changes
Familiarity with tools such as Harvest, or comparable platforms, and the judgment to evaluate and recommend the right fit for a growing agency
Skills & Competencies
Strong analytical and financial modeling skills — you're comfortable in spreadsheets and can build a capacity model from scratch
Effective at presenting options and recommendations to senior stakeholders — you know how to frame a decision, not just report data
Comfortable operating as an influential advisor rather than a final decision-maker; you understand that your value is in the quality of your recommendations, not your authority over outcomes
Operates with discretion — this role has visibility into sensitive information, including employee performance, compensation changes, terminations, and leave
Systems thinker who can see the full picture across sales, delivery, finance, and people
Calm under pressure with the ability to model scenarios quickly when unplanned transitions require fast decision support
Nice to Have
Experience in B2B, SaaS, or performance marketing agency environments
Familiarity with Salesforce or a comparable CRM for pipeline integration
Exposure to gross margin modeling at the engagement level
What We Offer
Compensation for this role includes a competitive base salary
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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