Audience Strategy Coordinator

Starcom Canada is the Human Experience Company that harnesses the power of media to bridge the gap between consumer desires and brand needs. The Audience Strategy Coordinator will apply audience strategies to paid media campaigns, transforming performance data into actionable insights to inform targeting and optimization, while also managing financial processes related to audience activation.

Responsibilities

• Work with planning teams to turn campaigns into targetable audiences using best-in-class platforms
• Apply audience strategies to paid media campaigns across platforms
• Support activation of first-, second-, and third-party audiences in alignment with campaign objectives
• Translate audience performance insights into optimization recommendations for planning and activation teams
• Ensure audience strategies are effectively implemented and measured across paid media executions
• Report on outcomes to ensure audience strategies meet and exceed client objectives and goals
• Track activated audience volumes, usage, and delivery to ensure accurate billing inputs
• Assist with preparation, validation, and reconciliation of invoices related to activated audiences
• Partner with finance, operations, and activation teams to ensure alignment between audience delivery, campaign performance, and invoicing
• Investigate and resolve discrepancies related to audience activation costs or billing
• Maintain clear documentation and reporting to support financial accuracy and audit requirements

Skills

• Graduate of a university or college-level media, marketing, advertising, or related program
• Strong numerical and analytical skills with an interest in data-driven media activation
• Ability to interpret campaign and audience performance data and translate it into action
• Effective written and verbal communication skills
• Ability to cope under pressure and deliver to tight deadlines autonomously
• Experience with or knowledge of paid media platforms, ad servers, or audience activation tools
• Familiarity with ad operations and ad-tech platforms
• Exposure to audience data, segmentation, or targeting strategies
• Exposure to financial reconciliation, invoicing, or operational processes within media environments

Company Overview