BRAND AMBASSADOR American Beverage Marketers Portfolio

BRAND AMBASSADOR - American Beverage Marketers Portfolio 

REPORTS TO: Brand & Portfolio Manager                                                           

DIRECT REPORTS: None

ABOUT RICHMOND

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

JOB DESCRIPTION

We are seeking a driven and ambitious Brand Ambassador to represent the portfolio of American Beverage Marketers including brands such as Finest Call, Reàl Infused Exotics and Master of Mixes, and more. This field-based role will focus on educating, advocating, and promoting our exceptional range of products across Island of Ireland in the on premise and retail channels.

 

As a Brand Ambassador, you will be responsible for showcasing each product's unique attributes, engaging consumers and trade professionals, building strong relationships, and driving visibility, distribution, and driving rate-of-sale.

You’ll be passionate about our portfolio, able to communicate the product unique selling points behind each brand effectively and will embody the craftsmanship and innovation that American Beverage Marketers is known for. This role is ideal for a cocktail enthusiast with a deep knowledge of the bar and cocktail categories and a flair for creating dynamic, brand-immersive experiences. You’ll work closely with bartenders, distributors, media, influencers, and retail partners to champion our brands and develop long-lasting advocacy.

 

KEY RESPONSIBILITIES

• Education: Lead brand education initiatives across our brands engaging trade, media, consumers, influencers and internal sales teams.
• Advocacy: Building relationships and managing our advocacy programs with Ireland's best bartenders fully immersing them to become brand champions/advocates.
• Trade Marketing: Increase on and off trade visibility, distribution, and rate of sales (ROS) across out portfolio.
• Proactively identify opportunities for improving brand presence and driving distribution & supporting key accounts.
• Plan, execute, and evaluate brand activations, tastings, and campaigns in line with the current brand portfolio strategy and budget.
• Communications: Manage digital and social media platforms, creating engaging content and managing campaigns to elevate the full portfolio.
  
• Reporting: Compile monthly marketing reports on activities, competitor activities, playbooks and advocacy campaigns.
• Record monthly budget and spend reporting files and ensure on track.

 

 

KNOWLEDGE, SKILLS AND EXPERIENCE

• Strong understanding of FMCG Industry (Alcohol Industry experience preferred) & bar landscape.
• Must have full clean Driver's License.
• 1+ years brand ambassador experience or brand-related experience.
• Shows strong initiative & drive and demonstrates an ability to work autonomously.
• Experienced in sales lead generation, presentation and customer service.
• A savvy digital marketer and social media expert, with the ability to engage online audiences and influencers for multiple products.
• Analytical, strategic & ability to problem-solve.
• Strong communication & confident presenter with both public speaking and PowerPoint presentation skills.
• Organized, with strong multi-tasking abilities and attention to detail.
• Ability to work in an ever changing, fast paced & demanding environment.
• Experienced in Microsoft Office Packages, mainly Excel, PowerPoint, Outlook, and Word.