Libertex Group Overview
Established in 1997, the Libertex Group is an international powerhouse with over 26 years of financial markets expertise.
Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of ‘Libertex’, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.
Libertex is the Official Online Trading Partner of FC Bayern, bringing the exciting worlds of football and trading together.
The Libertex Group in Numbers:
• 26+ years of fintech experience
• 3M+ clients worldwide
• 800+ employees
• 45+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)
The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.
Job Overview
We are looking for a Brand & Creative Strategist for LATAM, you will lead LBX’s regional brand identity, campaign vision, and creative direction, crafting culturally relevant messaging and concepts that resonate with Latin American traders and strengthen brand trust and engagement.
Responsibilities
- Lead LBX LATAM’s creative strategy, defining campaign ideas, messaging, tone of voice, and brand direction for the region
- Create campaigns that grow brand awareness, attract new traders, and position LBX as a leading CFD broker in LATAM
- Adapt global brand campaigns and assets into culturally relevant ideas for Latin American audiences
- Act as the main connection between the LATAM team and the global Creative Studio in Cyprus, ensuring campaigns are locally relevant and execution-ready
- Manage and mentor the Social Media & Content Manager, guiding content strategy and creative execution across channels
- Maintain brand consistency across messaging, visuals, and regional communications
- Work closely with compliance and legal teams to ensure campaigns meet regulatory requirements
- Support IB and Affiliate teams with co-branded assets and campaign toolkits
- Identify regional trends, cultural moments, and market opportunities to create timely and engaging campaigns
- Coordinate with external agencies or freelancers when needed while maintaining creative quality standards
- Track campaign and brand performance, using insights to continuously improve creative strategy
Requirements
- 6–10 years of brand strategy, creative strategy, or integrated marketing experience — ideally with time spent at an agency and on the client side
- Proven track record of building or relaunching a brand in LATAM from the ground up, or leading regional creative for a global brand in Latin America
- Deep cultural fluency across key LATAM markets
- Experience in financial services, fintech, or another regulated, trust-sensitive category
- Strong conceptual thinking: you can develop a campaign idea from brief to presentation with clarity and conviction
- Experience managing or mentoring creative or content team members
- Familiarity with compliance review processes for financial content
- English proficiency
Benefits
- Monthly bonuses based on performance
- 21 working days annual leave
- Udemy Business unlimited membership
- Corporate events and team building activities
- Professional and personal development opportunities in a fast-growing environment
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