About Eucalyptus
We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.
Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
- Supported over 350k patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS.
- Tailored our offering to thousand of patients in Germany and Japan
About the role (What you’ll be doing):
As a Creative Strategist, you’ll sit at the intersection of performance and brand, creating content that is both engaging and commercially effective. You’ll use data, audience insight, and a strong understanding of social platforms to develop and iterate on creative that drives growth across channels like Meta, TikTok, and YouTube. This is a hands-on role for someone who is deeply embedded in digital culture, brings sharp creative instincts, and can translate performance signals into clear, high-impact creative direction.
- Develop insight-led creative strategies using performance data, audience trends, and competitor analysis
- Lead the end-to-end creative process from ideation and concept development, through to final asset delivery
- Create and iterate on platform-native content optimized for channels like Meta, TikTok, and YouTube
- Own the creative testing roadmap, running A/B tests and continuously refining creative based on performance
- Monitor and interpret ad performance, turning data into clear, actionable creative insights
- Collaborate closely with designers, video editors, and content creators to produce high-quality, scalable content that drives growth
About you (Who you are):
- 5–7 years of experience in copywriting or similar roles, with in-house experience as a bonus.
- Passionate about creative trends and new platforms, combining ideas with data to deliver effective marketing.
- Proactive and driven to continuously optimise and improve creative work
- Proven track record in performance creative, producing successful ads and UGC.
- Strong direct-response copywriting skills; video editing knowledge (Premiere Pro, Capcut) is a plus.
Why join Eucalyptus?
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
Here’s what makes joining Euc unique:
- What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
- Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
- Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
- Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
- Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.
What’s ahead in Australia?
- Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. ****Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
- Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
- Be an owner - Equity for everyone means you share in our success.
- Work where well-being matters - Experience catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties.
- Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
- Support at every stage - Benefit from parental and miscarriage leave, to health, professional development, and personal days, Whoop membership, and our Employee Assistance Program.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.