Head / Director of Demand Generation (Enterprise)
ArborXR is building the infrastructure layer for enterprise XR.
We help companies move from pilot to production by giving them control, visibility, and reliability across their XR programs. Today, we work with 60+ Fortune 500 companies and are entering our next phase of growth.
We’re hiring an experienced Demand Gen leader to build and own our enterprise pipeline engine.
The Role
You will own pipeline. End to end.
This is not a campaign management role.
This is about designing and scaling a modern, enterprise demand generation system.
You’ll build:
- Our ABM motion targeting Fortune 2000 accounts
- Multi-channel programs across digital, field, partners, and outbound
- AI-native GTM workflows across targeting, personalization, and execution
- The systems that connect marketing → sales → expansion
You’ll partner closely with Sales and Customer Success to drive both net-new and expansion revenue.
What Makes This Different
- Real enterprise traction
60+ Fortune 500 customers, strong expansion - Full ownership of pipeline
You are accountable for pipeline creation and performance - Build from first principles
ABM engine, AI workflows, team structure - AI-first GTM environment
Actively building with tools like Clay, n8n, Claude, and more - Leadership alignment
Marketing is a core function, not a support function
What You’ll Do
- Build and scale ArborXR’s enterprise demand generation engine
- Design and execute ABM programs for high-value accounts
- Create multi-channel pipeline programs across paid, events, partnerships, and outbound
- Implement AI-driven GTM workflows to increase leverage and speed
- Own pipeline metrics, reporting, and performance
- Partner deeply with Sales to improve conversion and deal velocity
- Hire and lead a high-performing demand gen team
What We’re Looking For
- Proven track record building enterprise pipeline at a B2B SaaS company
- Deep experience with ABM strategy and execution
- Hands-on builder who has shipped modern GTM systems
- Strong understanding of pipeline metrics, CAC, and ROI
- Experience working closely with sales in a complex enterprise motion
- Comfortable operating in a fast-moving, high-ownership environment
Bonus:
- Experience from Series A → C scale
- Background in field marketing, events, or partner-led growth
- Experience driving expansion revenue
Details
- Remote (US or Canada based)
- Comp: $200k+ depending on experience + equity
- Full benefits (for you and family)
- Reports to CMO
Who Thrives Here
Builders.
You’ll do well here if you:
- Take full ownership of pipeline and treat it like a system to improve and extend
- Can build on an existing foundation and make it significantly better
- Know how to spot what’s working, double down, and cut what’s not
- Are comfortable operating with both structure and ambiguity
- Lean into new tools and approaches, especially AI, with a focus on real leverage
- Think in systems, not isolated campaigns
- Push for tight alignment with sales and care deeply about revenue outcomes
- Move fast, but stay focused on what actually drives impact
This is a good fit for someone who wants to:
- Scale an emerging enterprise demand engine with real traction
- Bring more rigor, leverage, and consistency to what already exists
- Build on strong foundations across product, customers, and GTM
This is not a fit for someone who:
- Only wants to maintain existing programs
- Avoids ambiguity or ownership of outcomes
- Stays at the strategy level without getting hands-on
We’re a high-ownership, low-politics team building something meaningful with real enterprise customers. You’ll have the foundation, support, and traction. The opportunity is to take it to the next level.
How to Apply
We’re looking for builders.
Send me something that shows how you think and what you’ve actually built. Keep it simple.
Include:
- One example of an AI-driven GTM system you’ve built
(tools used, how it worked, and the outcome) - What problem you were solving and why you approached it that way
- What you’d do differently now
Optional but bonus:
- Loom walkthrough of a workflow
- Screenshots of the system
- Metrics or results
No polished decks needed. No long cover letters.
Just show us how you build.