This is a remote position.
Job Overview
Masaj is looking for a highly skilled Digital Marketing Manager with strong experience in digital strategy, email marketing, and B2B lead generation. The ideal candidate will be data-driven, creative, and capable of leading end-to-end digital campaigns that generate measurable business growth.
Responsibilities
Digital Marketing & StrategyDevelop and execute results-driven digital marketing strategies across multiple channels (social, search, email, display, etc.).
Plan and manage paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
Lead performance tracking, analytics, and optimization across all digital initiatives.
Develop and execute results-driven digital marketing strategies across multiple channels (social, search, email, display, etc.).
Plan and manage paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
Lead performance tracking, analytics, and optimization across all digital initiatives.
Email MarketingBuild and optimize email marketing workflows, drip sequences, and newsletters.
Segment audiences and personalize messaging to improve open, click, and conversion rates.
Manage A/B testing for subject lines, creatives, and campaign structure.
Build and optimize email marketing workflows, drip sequences, and newsletters.
Segment audiences and personalize messaging to improve open, click, and conversion rates.
Manage A/B testing for subject lines, creatives, and campaign structure.
B2B Lead GenerationCreate and execute B2B lead-generation funnels using LinkedIn, email outreach, landing pages, and marketing automation tools.
Work closely with sales and operations teams to generate high-quality leads and improve conversion.
Develop marketing assets (case studies, pitch decks, industry reports) to support B2B outreach.
Create and execute B2B lead-generation funnels using LinkedIn, email outreach, landing pages, and marketing automation tools.
Work closely with sales and operations teams to generate high-quality leads and improve conversion.
Develop marketing assets (case studies, pitch decks, industry reports) to support B2B outreach.
Content & Brand MarketingOversee content creation across social media, blogs, and digital platforms.
Maintain brand consistency across all digital communications.
Manage creatives, including videos, graphics, and promotional assets.
Oversee content creation across social media, blogs, and digital platforms.
Maintain brand consistency across all digital communications.
Manage creatives, including videos, graphics, and promotional assets.
Analytics & OptimizationMonitor KPIs, ROI, and campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite.
Prepare weekly and monthly reports with actionable insights.
Optimize campaigns for CAC, CTR, CPL, and conversion rate improvements.
Monitor KPIs, ROI, and campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite.
Prepare weekly and monthly reports with actionable insights.
Optimize campaigns for CAC, CTR, CPL, and conversion rate improvements.
Requirements
3–5 years of proven experience in digital marketing.
Strong experience in email marketing, automation tools, and CRM platforms.
Demonstrated success in B2B lead generation strategies (LinkedIn outreach, cold emails, paid ads, funnels).
Hands-on experience with Google Ads, Meta Ads, SEO tools, and analytics platforms.
Excellent communication, reporting, and project management skills.
Ability to work in fast-paced environments and adapt quickly to changing priorities
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