Role Overview
We're a fully remote, 100% healthcare-focused marketing agency looking for a Digital Marketing Specialist to handle the execution side of our paid media campaigns. You'll own the technical setup, tracking, and optimization of PPC campaigns while ensuring our data and attribution systems work flawlessly across Google Ads, Analytics, CallRail, and CRM platforms.
What You Will Do
Set up and optimize Google Ads search campaigns, manage bid strategies, run A/B tests, and troubleshoot tracking issues. You'll also perform search term audits, negative keyword pruning, and campaign budget management.
Why It Might Be a Fit
You'll be working with a team that's passionate about digital strategy and continuous performance improvement. You'll have the opportunity to work on a variety of projects, including paid social campaign setups and optimizations, and conversion tracking using Meta Business Manager.
Requirements
- 3-5+ years of experience in digital marketing with heavy focus on PPC, analytics, and conversion tracking
- 1+ years of experience in paid social, Meta Business Manager campaign management, and pixel tracking
- Proven expertise in Google Tag Manager, Google Ads, and CallRail setup and integration
- Experience with offline conversion tracking and upload workflows
- Advanced proficiency in Google Analytics (UA and GA4), Google Looker Studio, or similar reporting tools
Benefits
- $3,500-$4,000 per month
- Full-time
- Fully remote
- 2 weeks paid vacation
- 14 paid holidays
- 1 week paid professional development time
- Paid birthday off
- Company health insurance
- Company performance bonus
- Educational or remote stipend
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