We are seeking a creative and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, and drive business growth.
The ideal candidate has experience managing multiple digital channels, analyzing campaign performance, and creating strategies that improve customer engagement and conversions. You will collaborate closely with internal teams to develop marketing initiatives that align with business goals and deliver measurable results. This position requires strong analytical skills, creativity, attention to detail, and the ability to thrive in a fast-paced environment.
Requirements
Key Responsibilities
Develop and execute digital marketing campaigns across multiple platforms
Manage and optimize paid advertising campaigns, including Google Ads and social media ads
Create and schedule engaging content for social media, email marketing, and other digital channels
Monitor campaign performance and provide data-driven recommendations for optimization
Conduct keyword research and implement SEO best practices to improve website visibility
Manage email marketing campaigns, audience segmentation, and automation workflows
Track website traffic, engagement, and conversion metrics using analytics tools
Collaborate with design, sales, and content teams to support marketing initiatives
Stay updated on digital marketing trends, tools, and industry best practices
Assist with brand development and online reputation management
Skills & Experience Required
Proven experience in Digital Marketing, Performance Marketing, or a similar role
Strong understanding of digital marketing strategies and customer acquisition channels
Experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, or TikTok Ads
Familiarity with SEO, SEM, email marketing, and social media management
Experience using analytics tools such as Google Analytics, Looker Studio, or similar platforms
Strong copywriting and content creation skills
Ability to analyze data and optimize campaigns based on performance metrics
Experience with CRM and marketing automation tools is a plus
Strong organizational and project management skills
Ability to work independently and collaboratively within a team environment
Preferred Qualifications
Experience in B2B, SaaS, or e-commerce marketing environments
Knowledge of graphic design tools such as Canva or Adobe Creative Suite
Experience with marketing automation platforms like HubSpot or Mailchimp
Understanding of conversion rate optimization (CRO) strategies
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
Core Competencies
Creativity and innovation
Analytical thinking and problem-solving
Attention to detail and organization
Communication and collaboration
Adaptability and time management
Results-oriented mindset
Originally posted on