Role Overview
Lead execution of RP's enterprise brand strategy, own day-to-day leadership of brand launches, and develop brand architecture and standards. Capture market and target audience insights to inform go-to-market narratives and messaging.
What You Will Do
Develop and manage an annual brand marketing plan, own KPI definition, dashboards, and reporting for brand and marketing performance, and lead, coach, and develop direct reports.
Why It Might Be a Fit
Champion customer-centricity and innovation across the organization, build trusted partnerships with clinical, product/technology, operational, growth, HR, and other MarCom leadership, and demonstrate experience managing complex brands.
Requirements
- Bachelor's degree in marketing, business, or a related field
- 5+ years of progressive brand management and marketing experience
- 3+ years of people leadership experience
- Proven success in healthcare and/or technology sectors
- Demonstrated experience managing complex brands
- Experience executing brand strategy, governance, and integrated brand activation in a complex, multi-stakeholder organization
Benefits
- Competitive Benefits package
- Compensation Reviews
- Career Growth Opportunities
- Flexible Remote Schedules
- Generous PTO Plans and Paid Holidays
Originally posted on