Transforming Healthcare through Innovative Advertising Solutions
At CVS Health, we're on a mission to bring our heart to every moment of your health. As a leading healthcare company, we're committed to delivering enhanced human-centric health care for a rapidly changing world. Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences, and we're seeking a talented Director of Measurement Product to join our team as part of the CVS Media Exchange (CMX).
About CVS Media Exchange (CMX)
CMX is dedicated to driving measurable outcomes for our suppliers, merchants, stores, General Managers, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
Job Summary
As a Director of Measurement Product, you will function as a product owner and help build best-in-class omni-channel measurement products and platforms that deliver digital advertising campaign measurement at scale. You will play a lead role in building platforms that measure the effectiveness of ad-campaigns in driving customer awareness, product consideration, and omni-channel conversion, Return on Ad Spend (ROAS), and incrementality.
Key Responsibilities
- Define product vision, strategy, and development of a suite of ad measurement products.
- Utilize product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively.
- Lead product discovery and maintain a roadmap and backlog focused on high-impact work for advertisers, merchants, and stakeholders.
- Manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks.
- Lead a team of Data Scientists, Data Engineers, and business analysts to deliver the Measurement roadmap, establish data analytics best practices, manage and mentor team members, drive Cross-Functional alignment, and resolve key blockers.
- Build strong relationships with key partners by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership.
- Partner with Data Science, Engineering, and other CVS partners to define data requirements, measurement methodologies, APIs, and UX for reporting dashboards.
- Define and track key metrics to measure the success of our Measurement product, ensuring we continuously improve and innovate.
- Oversee the data transformation processes, ensuring efficient and accurate transformation, enrichment, and normalization of data for reporting.
- Collaborate with engineering, analytics, insights, and media teams to align data strategies and ensure seamless integration with ad-serving platforms.
- Develop strategies to offer data as a service to internal and external stakeholders, ensuring flexible and scalable access to high-quality data sets.
- Support design and implementation of scalable and robust data infrastructure that supports real-time and batch data processing and analytics.
- Work with Engineering to establish and enforce data quality frameworks and governance policies to ensure data integrity and reliability.
Essential Qualifications
- 8+ years of hands-on experience in Product Management (majority in advertising technology or advertising measurement strongly preferred).
- Proven ability to lead and influence, with a track record of success in building and executing product strategies.
- Sound business judgment and ability to think strategically, analyze quantitatively, problem-solve, scope technical requirements, and make difficult trade-off decisions.
- 4+ years of leadership experience in BI/data analytics/data science/insights.
- 3+ years of experience managing product managers, data scientists, and engineers.
- 5+ years' experience in designing business intelligence solutions (dashboard development) through the use of data visualization software required (Tableau preferred) to uncover trends, realize insights, explore sources, and tell stories.
- 4+ years' Experience in data management and working on a hybrid infrastructure of Cloud and On-prem. GCP Preferred.
- Strong analytical skills with a solid foundation in programming (e.g., SQL, Python), database environment (e.g., big-data platforms, SQL).
- Bachelor's degree in a quantitative/technical field (e.g., engineering, computer science, data science, mathematics) or equivalent (HS Diploma + 4 years of relevant experience) required.
Preferred Qualifications
- Deep understanding of the digital advertising ecosystem, Digital Ad Tech Stack, Retail Media Advertising, and the underlying technologies.
- Digital Media Measurement: Deep understanding of ad measurement solutions, including Marketing Mix Modeling (MMMs), Multi-Touch Attribution (MTAs), and Brand Lift (and other upper funnel measurement).
- Customer-first mindset: Strong interpersonal skills; as well as strong initiative and self-motivation and the ability to work both independently and manage teams within a customer-service-oriented environment.
- Excellent Organizational skills: to handle several projects simultaneously, accommodate shifting priorities, and meet deadlines.
- Extreme comfort in ambiguous, fast-paced environments. Ability to multi-task, prioritize and coordinate resources.
- Communication Skills: Exceptional storytelling and presentation abilities, with a knack for influencing stakeholders and driving consensus.
- Agile development: Test and learn mentality and an agile way of working to improve your product.
- MBA or Master's degree in a quantitative/technical field (e.g., engineering, computer science, data science, mathematics or equivalent) preferred.
What We Offer
As a CVS Health colleague, you'll enjoy a comprehensive benefits package, including medical, dental, and vision benefits, a 401(k) retirement savings plan, and an Employee Stock Purchase Plan. You'll also have access to numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. Our company culture values diversity, equity, and inclusion, and we're committed to creating a workplace that's inclusive and supportive of all colleagues.
The typical pay range for this role is $100,000.00 - $231,540.00, and this position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range. You'll also receive an award target in the company's equity award program.
Why Join Us?
At CVS Health, we're passionate about making a positive impact on the lives of our customers and colleagues. As a Director of Measurement Product, you'll have the opportunity to drive innovation and growth in the advertising measurement space, working with a talented team of professionals who share your passion for delivering exceptional results. If you're a motivated and experienced product leader looking for a new challenge, we encourage you to apply for this exciting opportunity.
Are You the One We're Looking For? If you believe you have what it takes to drive measurable outcomes for CVS Media Exchange through innovative omni-channel advertising solutions, submit your application without delay. We are keen to hear from talented candidates like you.
Apply Now