Director – Product Marketing
Reports to: VP of Marketing
Experience: 5+ years of B2B SaaS PMM experience, of which, 2+ in cybersecurity
Location: Remote - Boston / Austin / US (Eastern or Central Time Zone)
Who we are and What we do?
AppViewX helps the world’s largest enterprises reduce risk, prevent outages, and strengthen security through machine identity management, certificate lifecycle management (CLM), and PKI automation. Our platform provides centralized visibility, automation, and control across certificate and machine identity workflows to protect enterprise infrastructure and ensure compliance at scale.
AppViewX serves mid-size enterprises to Fortune 500 organizations across financial services, healthcare, and technology. Headquartered in New York with global teams across North America, India, the UK, and Australia, we operate as a highly collaborative and distributed organization.
The Role
We are seeking a hands-on Director of Product Marketing to lead product marketing strategy and execution across positioning, product launches, and sales enablement. This role manages the current and future product marketing team while remaining deeply involved in execution.
You will partner closely with Product, Sales, Customer Success, and Marketing leadership to drive product adoption, pipeline growth, and revenue impact. The ideal candidate combines strategic thinking with strong execution, exceptional presentation skills, and a clear sense of ownership for business outcomes.
This role reports to the VP of Marketing.
What You’ll Do
Lead Product Marketing Strategy & Team
- Lead and develop the product marketing function, managing and mentoring Product Marketing Managers.
- Define product marketing priorities aligned to company growth objectives.
- Serve as a strategic voice across Product, Marketing, and Revenue leadership.
- Balance strategic leadership with hands-on execution.
Own Product Launches
- Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success.
- Develop launch messaging, enablement programs, and supporting assets.
- Ensure launches drive adoption, pipeline, and revenue impact.
Drive Sales Enablement & Revenue Impact
- Develop messaging frameworks, battlecards, talk tracks, and training programs.
- Deliver compelling enablement sessions to sales and customer-facing teams.
- Continuously improve enablement based on field feedback and business metrics.
- Identify enablement opportunities that accelerate pipeline, conversion, and expansion.
Positioning, Messaging & Market Insights
- Define differentiated product positioning and value propositions.
- Translate complex technical capabilities into clear customer value.
- Lead competitive intelligence and market analysis.
- Provide insights that influence product strategy and roadmap direction.
Cross-Functional Leadership
- Partner closely with Product Management on roadmap alignment and product strategy.
- Collaborate with Sales, Customer Success, and Marketing to drive adoption and growth.
- Work effectively with individual contributors and senior leadership across global teams.
- Operate successfully within a distributed organization with strong collaboration across U.S. and India teams.
Customer & Market Engagement
- Engage customers and prospects to understand needs and validate messaging.
- Develop customer proof points including case studies and success stories.
- Represent product marketing internally and externally through presentations and thought leadership.
Business Metrics Ownership
- Define and track success metrics for product marketing initiatives.
- Use data to inform strategy and improve go-to-market effectiveness.
- Demonstrate impact on pipeline, ARR growth, product adoption, and retention.
What We’re Looking For
Required
- 5+ years of experience in B2B product marketing or related roles.
- Experience managing product marketing teams while remaining hands-on.
- Proven success leading product launches and go-to-market programs.
- Strong sales enablement experience and ability to train customer-facing teams.
- Exceptional presentation and communication skills.
- Experience working cross-functionally across Product, Sales, Customer Success, and Marketing.
- Strong strategic thinking with demonstrated business impact.
- Data-driven mindset with ownership of business outcomes.
- Experience working with global teams.
- Open for travel upto 30 - 40%
Preferred
- Experience in enterprise SaaS, cybersecurity, infrastructure, or platform technologies.
- Experience collaborating with teams in India or global distributed environments.
- Experience supporting enterprise sales cycles.
What Makes You Successful in This Role
- You combine strategic thinking with strong execution.
- You take ownership of business outcomes, not just marketing outputs.
- You are comfortable presenting to executives and field teams.
- You thrive in fast-growing, cross-functional environments.
- You influence without authority and operate as a trusted partner.
Why AppViewX?
AppViewX caters to a wide range of customers from Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers. Over the years, we grew our diverse team, perfected our automation platform, and expanded our Global footprint to India, North America, United Kingdom and Australia. Today, we are headquartered in New York City and have come a long way by optimizing opportunities to create lasting relationships with enterprises, gaining unshakable customer trust along the way.
AppViewX is proud to be an Equal Employment Opportunity Employer. It is AppViewX’s policy to afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, , gender, gender expression or identity, sexual orientation, age, marital status, military or veteran status, pregnancy, disability, genetic information, arrest record, or other protected class under state, federal, or local law.