Please note that the hours for this position are Monday through Friday 9am to 6pm EST. Candidates not willing to work these hours will not be considered
Louis Law Group, a fast paced, forward thinking law firm is currently seeking an experienced General Marketing Manager to lead and execute our digital marketing initiatives. This is a fully remote, hands-on role with a primary focus on email marketing, social media marketing, and AI-powered automation. This position is not entry-level. Only experienced candidates with a demonstrated marketing track record will be considered.
Candidates with legal marketing or law firm marketing experience are highly desired, particularly those familiar with regulated industries, client intake funnels, and compliance-conscious messaging.
Key Responsibilities
• Plan, execute, and optimize email marketing campaigns, including newsletters, drip sequences, and automated workflows
• Manage and scale social media marketing efforts across relevant platforms, including content strategy, scheduling, engagement, and performance tracking
• Design and maintain AI-driven marketing automations to improve lead nurturing, follow-up, and operational efficiency
• Maintain a structured marketing calendar aligned with business and intake goals
• Monitor performance metrics and deliver clear, actionable reports to leadership
• Collaborate with leadership to align marketing strategy with firm priorities and growth objectives
• Ensure brand consistency, professionalism, and compliance across all marketing channels
Key Performance Indicators (KPIs)
Success in this role will be measured by, including but not limited to:
• Email campaign performance (open rates, click-through rates, conversion rates, and deliverability)
• Growth and engagement across social media platforms (follower growth, reach, engagement rate)
• Lead generation and intake support metrics (qualified leads, follow-ups, and conversion trends)
• Implementation and effectiveness of marketing automations (time saved, response speed, workflow accuracy)
• Consistency in meeting marketing calendar deadlines and reporting expectations
Required Qualifications
• Proven, hands-on experience in email marketing and social media marketing
• Demonstrated experience using AI tools and marketing automation platforms
• Ability to analyze marketing data and adjust strategy based on performance
• Strong written communication skills and attention to detail
• Ability to work independently, manage deadlines, and execute without constant oversight
Portfolio Requirement (Mandatory)
Applicants must submit a portfolio showcasing relevant marketing work. This should include examples of:
• Email marketing campaigns
• Social media accounts or campaigns managed
• Automation workflows or AI-assisted marketing systems (when available)
Applications without a portfolio will not be considered.
Preferred Qualifications
• Legal marketing or law firm marketing experience (highly desired)
• Experience marketing professional services or regulated industries
• Familiarity with CRM systems, intake workflows, and lead management
• Basic design, copyediting, or content production skills