As a Growth Manager, your primary mission is to identify, engage, and convert high-value prospects into Sales Qualified Leads (SQLs). You will act as the bridge between Marketing and Sales, leveraging a mix of strategic networking, partnership building, and content creation to build a robust pipeline. You are not just looking for volume; you are looking for the Ideal Customer Profile (ICP) that ensures long-term business success.
Key Responsibilities:
- Strategic Prospecting & Lead Generation
- Outbound Hunting: Perform deep research (LinkedIn/Google) to map out C-suite stakeholders and execute cold outreach (calling/emailing) to book discovery meetings.
- Database Mastery: Build and maintain a high-quality B2B prospect database, ensuring all leads meet the Ideal Customer Profile (ICP).
- Qualification: Conduct initial discovery calls and deliver compelling product overviews to ensure leads are high-intent before sales handover.
2. Networking & Field Marketing
- Events Lead: Plan and execute the full event lifecycle - from online webinars and virtual demos to offline industry conferences and roundtables.
- Brand Ambassador: Actively participate events, seminar, conference, to convert handshakes into qualified business connections.
- ROI Tracking: Monitor the performance of all event activities to ensure they integrate with broader GTM goals.
3. Strategic Partnerships & Content
- Ecosystem Building: Identify and activate partnerships with consultants, trade associations, and chambers of commerce to drive referrals.
- Messaging: Develop market-specific value propositions, webinar outlines, and sales enablement tools (one-pagers, case studies, and objection guides).
4. Cross-Functional Collaboration
- Marketing Alignment: Partner with Marketing to co-create campaigns across LinkedIn, Email, and LineOA, sharing "on-the-ground" insights to refine targeting.
- Sales Synergy: Coordinate closely with Sales and Product teams to optimize lead handoff and track conversion rates throughout the funnel.
Qualifications
- at least 2 years of experience in sales, marketing, business development, or related fields
- Proven experience in inbound prospecting, outbound prospecting and cold outreach (calls, email, LinkedIn)
- Strong ability to identify and qualify C-level decision-makers
Good communication and presentation skills
Confident speaking with professionals and stakeholders
Organized and detail-oriented with the ability to manage lead data
- Must be fluent in local language
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