Role overview
Amplify is looking for a Growth Marketing Manager to own our go-to-market and acquisition end to end. This is a hands-on role for someone who owns the strategy and lives in the ad accounts – positioning, channels, and the numbers.
You'll work directly with the leadership team to shape how Amplify wins against the rest of the Shopify ecosystem. On a small team, you'll own marketing end to end – this is for someone who wants that accountability and the autonomy that comes with it. As we grow, there's room to build and lead a team.
Key responsibilities
Own Amplify's go-to-market strategy – positioning, messaging, and how we win merchants
Plan, build, and optimize paid acquisition across Google, Meta, Shopify App Store – you name it
Own the growth funnel end to end: acquisition, activation, and the metrics that matter (CAC, ROAS, etc)
Run experiments across channels, landing pages, and offers
Sharpen how we position against competitors in the bundling and upsell space
Partner with Product and CS to turn customer insight into messaging and campaigns
Report clearly on what's driving growth and what to scale next
Requirements
5+ years in growth or performance marketing, with real ownership of acquisition and GTM
A track record of driving measurable growth – you can point to numbers you moved
Hands-on expertise running paid acquisition (Google, Meta, and similar channels)
Strong grasp of positioning and messaging
Comfortable owning metrics and making decisions from data
Self-directed and accountable: you thrive owning outcomes on a small team
Experience marketing to Shopify merchants, DTC brands, or the e-commerce ecosystem is a strong plus
Experience with B2B SaaS or direct-sales go-to-market is a plus
What we offer
Competitive compensation, with bonuses tied to company performance
Fully remote work with a collaborative and supportive team
Real ownership over how the company grows
A profitable, fast-growing product with strong customer love and room to scale
The chance to build the growth function, and a team, from the ground up
How to Apply
Please submit your CV along with a short note outlining your customer success experience, any Shopify or e-commerce work you've done, and why you're interested in joining Amplify.