Location: Remote (US or Canada)
Department: Growth Marketing
Reports to: Content Marketing Manager
About MoeGo
MoeGo is an all-in-one software platform built for pet care businesses from mobile grooming to grooming salons, boarding, and daycare. We help businesses thrive with powerful tools, an exceptional customer experience, and a modern approach to workflow and operations.
As MoeGo continues to grow, we are investing in building a content-driven acquisition engine to help more pet care businesses discover, understand, and adopt MoeGo.
About the Role
This role is not a traditional content production role.
We are looking for a growth-oriented marketer who can use content as a tool to drive acquisition, pipeline, and SQL generation.
You will work closely with the Content Marketing Manager to design and execute content-driven growth experiments across SEO, education, case studies, and product-led content.
Your goal is not just to produce content, but to identify opportunities, test channels, and turn content into measurable business outcomes.
Key Responsibilities:
Content-Led Growth Experiments (40%): Design and execute experiments that use content to drive SQL and pipeline growth.
Examples include:
SEO-driven acquisition content
Mid-funnel educational content that drives demo requests
Case studies and proof-based conversion content
Product education content that reduces buyer friction
You will:
Identify opportunities where content can unlock acquisition
Propose and test growth hypotheses
Measure outcomes and iterate quickly
Content System Execution (35%): Execute and scale content across multiple formats and channels.
Examples include:
Blogs, pillar pages, and educational content
Case studies and customer stories
Webinar repurposing and educational series
Email and lifecycle content
You will:
Turn insights into publish-ready content
Repurpose long-form content into multi-channel assets
Work with templates, frameworks, and AI tools to accelerate output
Marketing Data & Funnel Insight (25%): Track how content impacts the marketing funnel.
Examples include:
Traffic → lead → SQL conversion
Content engagement
SEO performance
Attribution insights
You will:
Monitor performance dashboards
Identify what content drives real pipeline impact
Recommend improvements based on data
Bonus
You have basic proficiency in SQL and have pulled data from a warehouse before.
AI tools for content workflows
PLG or SMB SaaS marketing
What Success Looks Like (First 90 Days)
Launch several content-driven acquisition experiments
Identify at least one scalable content channel
Improve how content contributes to SQL generation
Help build a repeatable content → pipeline system
Who You Are
You are a growth-minded executor who enjoys experimenting and figuring out what works.
You likely have experience in:
Growth marketing or demand generation
Content marketing in a SaaS environment
SEO and content-driven acquisition
Marketing analytics and funnel thinking
You are comfortable:
Connecting content to business outcomes
Testing ideas quickly
Learning new industries fast
Working in fast-moving startup environments
MoeGo offers a competitive compensation package (base salary, performance bonus, and benefits). This includes flexible benefit plans to employees and their family members at no cost to the employees and 401(k) matching.
MoeGo is committed to creating a diverse and inclusive work environment, and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.