Head of Marketing
SubSub | Remote (Europe timezone, CET ±2h) | Full-time
About SubSub
SubSub is an Official YouTube Partner that builds the platform creators use to run their businesses. We don’t guess what creators need from the outside — we operate inside YouTube’s infrastructure (CMS, Content ID, rights management) and build AI-powered products from that position. No standalone SaaS tool has this access. No MCN has this product ambition.
We are a stable, growing company with a team of ~20 and seven platform products serving YouTube channels across the full creator lifecycle:
Product | What It Does |
Analytics | 2M+ YouTube channel database with market intelligence and performance benchmarks |
AI Toolbox | AI-powered content tools: timecodes, transcripts, SEO optimization, thumbnails |
Fan Funding | Fan-to-creator payments: donations, subscriptions, wallet. Apple Pay / Google Pay |
Live 2.0 | Pay-as-you-go live streaming infrastructure (YouTube + Facebook) |
Wallet | Unified creator payout hub: all revenue streams aggregated in one place |
+ New AI product | Launching now — details shared during the interview process |
SubSub also operates an established YouTube MCN providing managed services — CMS access, Content ID, copyright protection, and expert channel management — to large media groups and creator networks. This operational backbone gives our products something no pure SaaS competitor has: real data, real creator relationships, and direct platform infrastructure.
The Role
You are building SubSub’s marketing function from scratch — and growing it into a team. Your focus is product launches, positioning, GTM strategy, and marketing analytics. As the function proves itself, you will hire the people you need and shape the marketing org around real results.
You work closely with our Product team. Together you own how SubSub goes to market — the PM owns what we build and why, you own how the market hears about it.
This is a rare opportunity to define an entire function at a company with real products, real revenue, and a 2M+ channel data asset.
You set the strategy, build the playbook, hire the team, and own the results.
What You Do on Day 1
- Brand foundations — establish SubSub’s brand voice, messaging framework, and visual guidelines. A working foundation that ensures consistency across every touchpoint.
- Product launch — a new AI-powered product is going to production. Write the landing page, craft the positioning, build the launch sequence. This is your first deliverable.
- SEO pipeline — our primary acquisition engine targets long-tail keywords for creator tools. Build the content pipeline: keyword research, article production, on-page optimization.
- Payments product relaunch — reposition our payments product with a creator-facing narrative. Landing page, onboarding emails, creator testimonials.
- Thought leadership — SubSub’s content voice. Blog posts, social presence, and market commentary that positions SubSub as the company that understands creators are businesses, not just channels.
- Public analytics portal — an existing traffic asset. Audit, optimize, convert.
- Pricing page — design how to present our multi-tier pricing architecture to creators. Copy, structure, conversion flow.
What You Own
- 10+ defined go-to-market engines spanning organic content, data-driven research, free tools, events, partnerships, and paid acquisition. Each with timelines and metrics. You own all of them.
- Every landing page, product positioning doc, and launch playbook.
- Brand strategy and identity: positioning, voice, visual guidelines. You define how SubSub looks and sounds.
- Content strategy and direction. You set the editorial agenda and own the content calendar.
- Media relations and earned media: pitching data-driven research to creator economy press, building journalist relationships.
- Industry events: VidCon, VidSummit, MIPCOM, Creator Economy Live. Presence strategy, materials, follow-up.
- Marketing analytics: traffic, conversion, CAC, attribution across all engines.
- SubSub’s public narrative: how the market perceives us.
- Team building: as the function grows, you hire the people you need and build the marketing org.
Requirements
Must Have
- 6–8+ years in marketing, with at least 2 years as a one-person or very small marketing team at a startup
- You are the writer, not the editor of someone else’s work. Proven ability to write: landing pages, positioning docs, blog posts, email sequences
- SEO experience: keyword research, content strategy, on-page optimization. You have built organic traffic from near-zero
- Product marketing instinct: you can take a product spec and turn it into a market-facing story that converts
- Brand instinct: you can define a company’s voice and ensure consistency across all touchpoints without needing an agency
- Experience launching products (not just campaigns): landing pages, onboarding, positioning, pricing pages
- Analytical: you measure CAC, conversion rates, traffic sources, and attribution. Decisions from data, not vibes
- Fluent English (written and verbal). All marketing output is in English. Native or near-native writing quality required
- Comfortable with AI tools as daily workflow (Claude, ChatGPT, Midjourney): not as novelty but as production infrastructure
- Self-directed: no one tells you what to write on Tuesday. You build the calendar, set the priorities, execute
Strong Preference
- Experience in the creator economy, SaaS for creators, or platforms serving content creators
- Experience marketing payments, fintech, or commerce products
- Understanding of YouTube’s ecosystem: how creators think about monetization, growth, content
- Creator economy press relationships (Tubefilter, Creator Economy Newsletter, Passionfruit, or similar)
- Experience with industry events: planning booth presence, panels, post-event follow-up
- Familiarity with Webflow, Notion, HubSpot
- Working proficiency in Ukrainian or Russian (team communication)
What We Offer
- Build and own an entire function — your playbook, your voice, your strategy, your team
- Direct report to CEO with real influence on company positioning
- A company at a genuine inflection point where marketing is the missing piece, not an afterthought
- Seven products and 2M+ channels of data to market with
- Remote-first, Europe-timezone team
- Competitive compensation (base + performance component tied to marketing metrics)