About Paired
At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together - both digitally and in real life.
Backed by expert advice and research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in 5 minutes a day. Alongside this, we offer a growing range of physical products for couples, extending our brand beyond the screen and into everyday moments of connection.
Our app is the #1 couples app globally with more than 12M downloads, 250,000 daily active users, and £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognizing us for our innovative approach to romantic relationship health.
About The Role
Paired is expanding into relationship coaching and counseling, and we are seeking an exceptional leader to build and scale this new business line.
In this entrepreneurial role, you’ll have full ownership of building Paired’s relationship coaching and counseling offering from the ground up. You’ll define the offering, recruit and manage relationship coaches/therapists, and work closely with our team to integrate these services deeply into the Paired experience.
You will be at the head of this emerging business line, owning growth, customer outcomes, operational excellence, and long-term commercial success. This is a unique opportunity to shape an entirely new category at the intersection of coaching, relationships, and technology — backed by the audience, brand, and resources of the #1 app for couples.
What Your Role Encompasses
Strategy & planning
- Develop and launch Paired’s relationship coaching and counseling offering
- Define the services model, customer journey, and operational structure for the MVP and beyond
- Establish KPIs and success metrics across acquisition, engagement, retention, session quality, and customer outcomes
- Conduct ongoing market and competitor research to identify opportunities for differentiation and growth
- Partner with leadership to shape the long-term vision for relationship support within Paired
Relationship Services methodology & content
- Define Paired’s philosophy, frameworks, and approach regarding relationship support
- Design structured couples session frameworks and customer experiences
- Build training materials, playbooks, and educational content for coaches and customers
- Collaborate with Product and Content teams to integrate relationship coaching and counseling services, insights, and homework loops into the Paired app experience
- Define operational safeguards, escalation procedures, and quality standards
Expert hiring & management
- Recruit and manage a high-quality network of relationship coaches and therapists
- Build systems for coach training, quality assurance, performance management, and ongoing development
- Create a strong relationship services culture focused on customer outcomes, empathy, and operational excellence
- Develop scalable processes for scheduling, matching, and coach utilization
- Continuously improve customer satisfaction and relationship coaching effectiveness through feedback and data analysis
Product integration & operations
- Work closely with Product, Engineering, CRM, and Operations teams to ensure a seamless relationship coaching experience
- Help define intake flows, matching systems, session logistics, and customer support processes
- Support the implementation and optimization of operational tools including scheduling and video platforms
- Ensure the relationship coaching experience integrates naturally into the wider Paired product ecosystem
- Ensure coaches operate within agreed scope and guidelines
- Maintain high standards of customer care, professionalism, and ethical practice
Requirements
- US based - fully remote (East Coast only)
- 5+ years of experience in coaching, therapy, counseling, or relationship support industries, including some direct client work
- Experience building, hiring, and managing coaching or therapy teams
- Strong understanding of relationship support methodologies, frameworks, and customer needs
- Experience creating educational content, training programs, or coaching curricula
- Operational mindset with the ability to design scalable systems and processes
- Excellent people management and leadership skills with the ability to inspire and develop coaches
- Data-driven mindset with experience using customer insights and metrics to improve outcomes
- Entrepreneurial attitude with comfort operating in ambiguity and building businesses from zero to one
- A true passion for relationships, coaching/therapy, and helping couples improve their connection
Stand out with:
- Deep app experience within relationship coaching, couples therapy, or adjacent wellness categories
- Accreditation or formal training in coaching, counseling, psychology, or therapy
- Experience building coaching or therapy businesses from an early stage
- Familiarity with digital health, wellness, or marketplace-style operational models
- Experience working in a fast-growing startup environment
- Experience integrating coaching or educational experiences into consumer apps or subscription businesses
Benefits
- Significant stock options
- In-person events across Europe, bringing colleagues together through coworking experiences and team retreats.
- Subsidized coworking space
- 25 days paid time off (PTO) plus public holidays
- Yearly learning budget of £1,000 / €1,150 / $1,300
- Three months' paid maternity leave and one month's paid paternity leave, inclusive of same-sex and adoptive parents
- Comprehensive health insurance
- Opportunity to help millions of people with their relationship
Hiring process
- Application review (qualifications, experience, and motivation)
- COO interview - Meet to discuss the role and your suitability in further detail
- Task - We’ll send you a task to complete at home to assess your practical skills
- Team interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis
Diversity & Inclusion at Paired
- Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
- We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture, and product
- We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve
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