Living Proof, Inc. is seeking an Influencer Coordinator, Paid & UGC who is proactive and highly organized with a passion for influencer marketing and creator partnerships. The role involves supporting the execution of influencer programs, managing UGC sourcing, and collaborating with cross-functional teams to bring campaigns to life.
Responsibilities
- Assist in influencer discovery and outreach, identifying creators whose audiences align with brand objectives
- Manage day-to-day communication with influencers, talent managers, and agencies to support both earned and paid partnerships
- Support paid influencer campaigns across contracts, product sends, creative briefs, deliverable tracking, and usage rights
- Maintain an updated influencer database including performance notes, rates, and communication logs
- Coordinate and track all seeding, gifting, and product shipments to ensure timely delivery and budget alignment
- Source, vet, and onboard UGC creators and emerging talent across TikTok, Instagram, YouTube, and other platforms
- Assist in developing briefs with clear messaging, product claims, hooks, and platform-specific best practices
- Review and provide feedback on UGC and creator content to ensure brand alignment, accuracy, and performance readiness
- Monitor creator trends, cultural moments, and new platform behaviors to recommend new partnership opportunities
- Create content briefs for all influencer and UGC partnerships on a campaign-by-campaign basis
- Partner closely with PR, Social, Paid Media, and Creative on content needs, timelines, and optimization opportunities
- Project manage digital activations and cross-functional timelines, ensuring seamless execution across influencer touchpoints
- Collaborate with the Paid Media and Growth teams to evaluate creator content performance and recommend optimizations for improved efficiency
- Identify top-performing creator assets and coordinate whitelisting, boosting, and paid extensions where appropriate
- Use performance insights to refine future content briefs, messaging angles, and creator selections
- Track, analyze, and report on influencer campaign KPIs including engagement, reach, impressions, conversions, content performance, and ROI
- Conduct competitive analysis and category benchmarking using platforms such as Tribe Dynamics
- Summarize learnings for key stakeholders and support quarterly creator strategy updates
- Support relationship-building efforts with macro, micro, and nano creators
- Identify opportunities to surprise and delight top-tier creators and support cultural moments, tentpoles, and product launch buzz
- Maintain strong, authentic creator relationships that support long-term brand affinity
- Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead
Skills
- 1–3 years of experience in influencer marketing, talent relations, social media, PR, or digital marketing
- Strong understanding of social platforms, creator culture, and paid + organic influencer dynamics
- Excellent communication, project management, and relationship-building skills
- Bachelor's degree
- Beauty or lifestyle experience preferred
- Experience working with creators is a plus
Company Overview
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. It was founded in 2004, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 51-200 employees. Its website is http://www.livingproof.com.