Tender Touch Therapy, LLC is dedicated to changing lives through their services and community engagement. They are seeking a Marketing & Community Relations Specialist to enhance visibility and engagement, manage relationships with referral sources, and oversee marketing efforts across various platforms.
Responsibilities
- Build relationships and awareness to create an abundance of referral sources as well as new patients (leading to an increased number of established patients)
- Ensure TT/MSS have strong visibility and engagement in various communities and segments
- Updated mailing lists (physical address and email addresses)
- Referral source excel document up to date
- Segment referral sources for more targeted communications
- Foster Relationships in the community coordinating
- Maintain healthy social media presence
- Complete Analytics/review of all social media platforms
- Generate reviews on social media
- Schedule posts for social media
- Organize events & communicate with company prior to the event
- Attend and represent MSS/TT at community events (employment fairs, advocacy events, events hosted by other organizations, etc.)
- Hosting in-house events as strategic promotional opportunities for MSS/TT – ideation and execution
- Management of physical marketing materials including storage and deliverance to events
- Works with digital and content specialist on hybrid campaigns (digital promotion and engagement inclusive of events, KPIs, etc.)
- Ideate and create content (both digital and print) to support event and community-focused strategies, campaigns, and tactics
- Manages non-digital campaigns (example: Doctor letter campaign)
- Postcard mailing
- Management of promotions out such as flyers, educational materials, etc
- Printed poster, flyers, etc needs identified and provided to each site location once obtained
- Taking photos while on site at the clinic
- Assist in management of facility appearance
- Assist in purchasing and distribution of branded merch
- Contributes to maturation of events marketing, works with digital and content specialist on where digital meets in-person events, goals and KPIs
- Assist with identifying marketing needs for company events
- Fundraiser prep - Flyers, events made on social media, social media posts reminders, photos at the event, preparation of event bin
- Promotion of Registration deadlines
- Promotion of Training camp info - due dates, changes in rates, date reminders
- Race Weekend prep - Post heat sheets, Post Buddy instructions, reminders for equipment drop off, reminders about event parking
- Race day - Live stream opening ceremonies, provide updates and photos throughout the day
- Take photos and videos of all events and training camps
- Create athlete spotlight posts
- Create good luck videos
- Countdown videos/photos to race
- Community-building for WRTS: identify opportunities, develop strategies and tactics & activate!
- Feedback campaign development
- Assist in purchasing and distribution of branded merchandise
- Assist in management of facility appearance (posters, flyers, etc)
- Creation of promotional materials such as business cards, posters, flyers, etc
- In person marketing and promotion
Skills
- Onsite at Mt Pleasant location with options for some remote work
- Must be willing to travel to all 3 locations on occasion
- Attend weekly marketing meeting
- Attend monthly all staff meeting, presenting PRN
- Attend/present at monthly management meeting PRN
- Updated mailing lists (physical address and email addresses)
- Referral source excel document up to date
- Segment referral sources for more targeted communications
- Foster Relationships in the community coordinating
- Maintain healthy social media presence
- Complete Analytics/review of all social media platforms
- Generate reviews on social media
- Schedule posts for social media
- Organize events & communicate with company prior to the event
- Attend and represent MSS/TT at community events (employment fairs, advocacy events, events hosted by other organizations, etc.)
- Hosting in-house events as strategic promotional opportunities for MSS/TT – ideation and execution
- Management of physical marketing materials including storage and deliverance to events
- Works with digital and content specialist on hybrid campaigns (digital promotion and engagement inclusive of events, KPIs, etc.)
- Ideate and create content (both digital and print) to support event and community-focused strategies, campaigns, and tactics
- Manages non-digital campaigns (example: Doctor letter campaign)
- Postcard mailing
- Management of promotions out such as flyers, educational materials, etc
- Printed poster, flyers, etc needs identified and provided to each site location once obtained
- Taking photos while on site at the clinic
- Assist in management of facility appearance
- Assist in purchasing and distribution of branded merch
- Contributes to maturation of events marketing, works with digital and content specialist on where digital meets in-person events, goals and KPIs
- Assist with identifying marketing needs for company events
- Fundraiser prep - Flyers, events made on social media, social media posts reminders, photos at the event, preparation of event bin
- Promotion of Registration deadlines
- Promotion of Training camp info - due dates, changes in rates, date reminders
- Race Weekend prep - Post heat sheets, Post Buddy instructions, reminders for equipment drop off, reminders about event parking
- Race day - Live stream opening ceremonies, provide updates and photos throughout the day
- Take photos and videos of all events and training camps
- Create athlete spotlight posts
- Create good luck videos
- Countdown videos/photos to race
- Community-building for WRTS: identify opportunities, develop strategies and tactics & activate!
- Feedback campaign development
- Assist in purchasing and distribution of branded merchandise
- Assist in management of facility appearance (posters, flyers, etc)
- Creation of promotional materials such as business cards, posters, flyers, etc
- In person marketing and promotion
- Confident and outgoing
- Attention to detail, good organizational skills
- Driven to meet goals, has strong follow-through
- Ability to use and manage statistical data and KPIs (key performance indicators) related to events and specific community-related efforts
- Proficient in developing and using goals for specific touchpoints and efforts to achieve targeted results
- Excited about and experienced in community-building and relational marketing strategies and tactics
- Creatively oriented, experience developing content and campaigns
- Eye for design and experience in translating brand in design and content
- Exhibits responsibility and professionalism
- Strong communication skills – oral, written, and interpersonal, enjoys engaging 1:1 and 1:many, likes being out in the community and at events (work hours will be flexible as a result)
- Like to work in a fast-paced environment with others
- Flexible and adaptable
- Problem solving through investigation
- Pushes potential in self and others, empowers others
- Manages time efficiently
- Engage in healthy conflict resolution habits
Company Overview
Tender Touch Therapy employs Occupational, Physical, and Speech Therapists to provide services for pediatric and young adult patients in Southeastern Wisconsin. It was founded in 1999, and is headquartered in Racine, Wisconsin, USA, with a workforce of 51-200 employees. Its website is https://www.tendertouchtherapyllc.com.