ETA hand2mind is a family-owned company dedicated to bringing learning to life through educational toys. The Marketing Coordinator – Social Commerce will work within the Social Media & Content Team, focusing on creator partnerships, campaign execution, and performance tracking to enhance brand visibility and engagement.
Responsibilities
- Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, and YouTube
- Build strong relationships with creators by providing guidance, communication, and brand assets
- Maintain communication throughout campaign lifecycles to ensure timely deliverables and accurate messaging
- Track creator information, products, and content submissions
- Assist in executing social commerce campaigns, including TikTok Shop promotions and affiliate activations
- Coordinate product shipments, gifting logistics, and sample needs for creator programs
- Gather performance metrics, maintain content libraries, and organize post-campaign assets
- Maintain creator databases, trackers, logs, and templates
- Collaborate with Learning Resources and Pet brand teams to align creator content with broader brand storytelling
- Monitor platforms for emerging creators, trends, and new opportunities
Skills
- 1–2 years of experience in social media, influencer/creator programs, or digital marketing
- Strong understanding of TikTok, Instagram, YouTube, and creator-driven content
- Experience managing creators, deliverables, and communication
- Highly organized and able to manage multiple campaigns at once
- Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus
- Strong written communication and professionalism in external communication
Benefits
- Profit sharing bonus potential
- 401k matching
- A variety of other benefits
Company Overview
ETA hand2mind support teachers, inspire students, engage parents, and champion learning by doing. It was founded in 1965, and is headquartered in Vernon Hills, Illinois, USA, with a workforce of 51-200 employees. Its website is http://www.hand2mind.com/.