We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage’s portfolio supports learners across Higher Education (including Gale and international K‑12), English Language Learning, and workforce markets.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives and strive to ensure employees at all levels feel empowered to bring their authentic selves to work.
Summary
The Marketing Manager, International Campaigns plans, builds, and operationalizes global demand campaigns for HED/Gale so regional teams consistently and effectively deliver them. This role is deeply executional and sits at the center of campaign architecture, orchestration, and performance, translating strategy into repeatable, scalable programs that drive MQLs, pipeline, and revenue.
Reporting to the Senior Manager, Marketing – HED/Gale (International), this role partners closely with Content Strategy/Thought Leadership, Events & Customer Programs, Product Marketing, Sales, and regional marketing leaders (EMEA, Asia, ANZ) to ensure campaigns are well‑designed, clearly packaged, and measurable from launch through conversion.
What you’ll do here
Design and run global demand campaigns
- Build end‑to‑end global campaign plays aligned to demand program priorities that deliver marketing leads proven to convert
- Define campaign objectives, audiences, offers, channel mix, sequencing, timelines, and success metrics, ensuring campaigns are realistic, focused, and executable.
- Translate strategy into clear campaign briefs and kits that regional teams can deploy with minimal friction.
Coordinate marketing channels and collaborate internally
Functions you'll collaborate with include:
- Marketing Manager, Content Strategy/Thought Leadership to drive strong offers, compelling narratives, and conversion‑focused assets.
- Events & Customer Programs to integrate events and webinars into broader campaign journeys, including pre‑ and post‑event conversion paths.
- Product Marketing to align campaigns to value propositions, personas, proof points, and product priorities.
- U.S.-based Faculty and Institutional Marketing teams to high‑performing assets, and share insights.
Enable regional execution
- Package campaigns into regional‑ready toolkits (campaign plans, messaging frameworks, asset lists, timelines, and reporting guidance).
- Support EMEA, Asia, and ANZ teams with office hours, FAQs, and execution support, helping them adapt campaigns while maintaining intent and integrity.
Drive performance, reporting, and optimization
- Partner with Marketing Ops / RevOps to ensure clean execution, lead flow, and attribution.
- Track and report on campaign performance, including MQL volume and quality, conversion rates, pipeline contribution, and velocity.
- Use data to optimize in‑flight campaigns, test variations, and inform future campaign design.
- Maintain a campaign performance backlog to identify what to scale, refine, or retire.
Skills you will need here
- Strong experience in demand marketing and campaign management, with a track record of driving MQLs that convert to pipeline.
- Proven ability to design integrated, demand programs with multi-channel campaigns (email, paid media, social, search, web, events, partner) that get results.
- Strong partnerships with Content, Product Marketing, Events, Sales, and Regional Marketing partners.
- Highly organized, meticulous operator who can run multiple campaigns, timelines, and collaborators at once.
- Strong analytical skills, with the ability to interpret funnel metrics and translate results into action.
- Clear, concise communicator—able to create strong briefs, explain trade‑offs, and align other teams around a plan.
- Experience working in global or international marketing environments preferred.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Typically 5–7+ years of experience in campaign marketing, demand marketing, or a related role.
Why this role matters
This role is the engine room of global demand. Success looks like:
- Campaigns that regions can implement without reinvention
- Clear conversion paths from first touch to MQL to pipeline
- Strong alignment across content, events, and sales
- Fewer campaigns, run better, with visible and repeatable impact
Team context & reporting
This role is part of the global HED/Gale marketing team, alongside Content Strategy/Thought Leadership and Events & Customer Programs, and reports to the Senior Manager, Marketing – HED/Gale (Global). The role works hand‑in‑hand with regional marketing leaders (EMEA, Asia, ANZ) to ensure global demand programs land effectively in local markets.