ABOUT US
Syniti, part of Capgemini, tackles the hardest work in data for the world’s largest organizations. We combine intelligent software with deep data expertise to help the Fortune2000 tackle complex data challenges and drive measurable business outcomes with business-ready data. Syniti’s Data First strategy transforms data from an afterthought into a strategic asset—unlocking insights, reducing risk, and fueling growth. With over 5,000 successful projects, we support the full data lifecycle through a unified platform for migration, quality, replication, matching, master data management, analytics, governance, and strategy. Operating globally across industries, Syniti’s award-winning software, expert consultants give enterprises a unique edge in managing and maximizing their data.
THE ROLE
Reporting to the Head of Marketing the Marketing Specialist, ANZ will lead regional marketing activities to accelerate pipeline and revenue growth. Syniti’s Marketing team is accountable for generating demand and supporting Syniti’s aggressive revenue growth and customer retention targets. The Team collaborates with global marketing, sales, delivery and business development teams to develop and execute omni-channel demand, create pipeline, manage pipeline conversion and enable sales success.
This role is ideal for a hands-on marketer who thrives in a fast-paced environment and enjoys driving demand through localized, integrated activities. You will be responsible for planning and executing marketing programs including in-person events, PR, webinars, regional campaigns and partner initiatives.
WHAT YOU WILL DO
- Plan and execute marketing programs and events (in-person and virtual) for ANZ, including webinars and localized campaigns.
- Collaborate with sales teams and research activities to align marketing strategy with regional pipeline and revenue goals.
- Support regional PR initiatives by coordinating with Syniti spokespeople and Global PR Manager to manage media opportunities and drive SOV goals.
- Manage logistics for all programs liaising with external vendors in order to support the execution of demand generation campaigns
- Co-ordinate internally with demand generation, social media, brand and partner marketing teams to drive promotion across multiple channels.
- Track and report on activity performance, including attendee engagement, lead generation, and pipeline impact.
- Support additional regional marketing activities such as partner programs, customer advocacy, and digital campaigns.
- Manage website lead enquiries into the ANZ business, researching and following up then briefing to the relevant Syniti colleague whilst ensuring all information is recorded accurately in the company’s CRM – Salesforce.
WHAT IT TAKES
- 4+ years of experience in B2B marketing role
- Proven success in planning and executing events and coordinating a wide range of marketing activities
- Ideally experienced in PR execution
- Experience in the Tech industry would be advantageous, but not mandatory
- Strong collaboration, communication and interpersonal skills with sales, partners and cross-functional teams in a virtual set-up
- Action orientated with excellent project management and organizational skills.
- Self-starting, high energy, go-getter with a positive work ethic
- Flexibility and willingness to prioritize and effectively manage a broad variety of initiatives
- Cultural awareness, work with diverse team and ability to accommodate different time zones
WHAT WE OFFER
- Trust in your talent. At Syniti you will find a supportive environment and access to learning tools, but micromanagement is not our style.
- Growth. We are growing rapidly and steadily solving the biggest challenges enterprise companies are faced with today. There was never a better time to join and grow with us. Most importantly you will have the chance to shape our journey and share in our success story.
- Support. We all rely on each other and enable each other to be successful. You won’t stand alone.
- Curiosity and genuine interest in you. We all have our different stories, all equally fascinating with each depicting a different journey and we want to hear them all.
- Recognition. We are the sum of individual achievements, and we always take the time to celebrate them.
- An open organisation. Titles don’t define access at Syniti. We stay humble regardless of where we sit in the organisation. We want to hear every voice, listen to all the ideas and make sure everyone’s work is seen and valued.
Our Commitment to Inclusion
At Syniti, we’re committed to creating a respectful, inclusive, and fair workplace where everyone belongs and thrives. We believe that diverse perspectives make us stronger — and we value the unique backgrounds, experiences, and voices each person brings to our team.
We welcome applicants based on their skills and potential, and we’re dedicated to ensuring equal opportunities for all, regardless of personal background. If you need accommodations during the hiring process, please let us know — we’re here to support you.