Brooks Running is a company dedicated to creating gear and experiences that enhance movement. The Paid Media Specialist will execute digital media strategies, manage campaigns, and collaborate with various teams to exceed marketing KPIs.
Responsibilities
- Partner with your manager to help with the development and execution of full-funnel seasonal paid media campaigns designed to achieve marketing and business KPIs in partnership with the Manager, Local & Retail Paid Media; media channels including paid social (Meta, TikTok, YouTube, etc.), sponsored products, programmatic display/video, OTT/CTV, OOH, on-site display, TV, and other tactics as needed to prospect and retarget runners to drive consideration and conversion for the business with our wholesale partners and within priority local markets
- Submit creative request templates and help guide the design of all display, video, print, out of home, and paid social assets for retail and local campaigns, ensuring they’re built to platform best practices
- Support paid media team members with the development, execution, and reporting on all retail and local campaigns as needed
- Lead Tactical Planning for Seasonal Tier 3 and Sales campaigns
- Work cross-functionally across the organization and clearly communicate with cross-functional teams: Retail Analytics, Retail Marketing, Sales, Integrated Marketing, Organic Social, Creative, eCommerce, and Digital Products to effectively plan, execute and report on campaigns
- Partner closely with our media agency and retail wholesale partners to deliver on our media plans and performance goals
- Assist in monitoring measurement and reporting across your managed paid campaigns; gather insights and provide recommendations to better optimize and scale future programs
- Responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as needed basis to team members
- Develop, test, and learn opportunities across all assigned media campaigns with aligned KPIs
- Monitor annual retail and local paid media budget and billing process, laddering into QRF process with oversight from Manager, Local & Retail Paid Media
- Monitor individual campaign budgets to ensure spending is within plans and accurately reconciling efforts for finance needs
- Assist in monitoring overall budget management across the full Paid Media business
- Other responsibilities as required
Skills
- Bachelor's degree in Business, Marketing, Communications, or related field; equivalent years of experience can be considered in lieu of degree(s)
- 1+ years of experience in paid media, digital marketing, or similar field; agency or in-house experience highly preferred
- Experience in assisting and executing multi-channel paid media campaigns; channel experience includes paid social (Meta, TikTok, etc.), programmatic video & display, OOH, TV, etc
- Must be comfortable working with agencies, vendors, and cross-functional teams
- Experience leveraging data and insights to analyze performance KPIs to maximize media investments
- Proven experience in developing and monitoring a media or marketing budget
- Creative and brings new ideas for how we can reach new runners in surprising and compelling ways
- Keen attention to detail in planning, organization, and execution of tasks, while simultaneously seeing the big picture and understanding how all the pieces fit together and affect one another
- Proactive and highly motivated self-starter with a results-oriented and goal driven mindset, while juggling multiple projects successfully
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale; 'connecting the dots'
- Analytical approach, continuously asks, ‘yes and…' to dive deeper into problems and bring solutions to the table
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and agency partners
- Must possess the ability to execute a wide variety of tasks and work in a fast-paced, team environment
- Strong computer skills in PowerPoint, Word, Excel, and ability to analyze data sets from ad performance
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Embraces and lives the Brooks values!
Benefits
- Medical, dental, vision, life and AD&D insurance
- Disability insurance
- HSA and employer contribution
- FSA
- Family & fertility assistance
- 401K Savings Plan and match
- Employee assistance program
- Transportation assistance
- Five weeks of paid time off
- Eleven paid holidays
- Paid sick and parental leave
- Annual bonus based on company performance
- Product discounts
- Employee recognition
- Fitness discounts
- Volunteer and donation benefits
Company Overview
Brooks Running designs and manufactures high-performance running shoes, apparel, and accessories for both male and female runners. It is a sub-organization of Berkshire Hathaway. It was founded in 1914, and is headquartered in Seattle, Washington, USA, with a workforce of 1001-5000 employees. Its website is http://www.brooksrunning.com.