Part-Time Marketing Specialist (Remote)

Overview: We are seeking a creative and results-driven Marketing Specialist to join our team on a part-time, remote basis. This role is ideal for someone with a strong background in social media, copywriting, and short-form video (reels) production, who is passionate about driving engagement and generating leads. Key Responsibilities: Marketing Strategy & Campaigns • Develop and implement multichannel marketing campaigns across social media, email, search engines, and other channels • Drive lead generation, brand awareness, and customer engagement • Research industry trends, competitors, and target audiences to inform strategy Social Media & Content Creation • Manage and grow social media platforms (Facebook, Instagram, LinkedIn, etc.) • Create engaging content including posts, captions, and short-form video (Reels, or others) • Plan and execute content calendars aligned with brand goals Copywriting & Branding • Write compelling copy for ads, blogs, newsletters, social media, and campaigns • Ensure consistency in tone, messaging, and brand voice across all channels Digital Optimization & Tools • Optimize website and content using SEO best practices to increase organic traffic • Manage and update website content (WordPress or similar platforms) • Utilize marketing automation tools for lead nurturing and audience segmentation Analytics & Performance Tracking • Track, analyze, and report on campaign performance using tools like Google Analytics • Monitor KPIs and continuously optimize campaigns based on data insights Requirements: • Minimum 3 years of proven experience in digital marketing or related field • Demonstrated success through portfolio or case studies (required) • Strong expertise in social media marketing, content creation, and copywriting • Experience producing and editing short-form video content (Reels, TikTok, etc.) • Solid understanding of SEO, analytics, and multichannel marketing strategies • Familiarity with tools such as Google Analytics, WordPress, and marketing automation platforms • Knowledge of Facebook Ads and Google Ads • Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator) or similar tools • Ability to manage multiple projects and meet deadlines independently in a remote setting • Strong analytical thinking and problem-solving skills • Excellent references required Preferred Qualifications: · Experience working with small businesses or startups · Knowledge of social media analytics tools and scheduling platforms · Basic design skills (Canva, Adobe, etc.) What We Offer: · Flexible remote work environment · Opportunity to grow with a purpose-driven brand · Creative freedom and input on strategy Pay: From $30.00 per hour Benefits: • Flexible schedule Work Location: Remote