Location:
The Performance Marketing Manager Intern will support the execution and optimization of direct-to-consumer (DTC) performance marketing campaigns across paid social channels. This internship is designed to provide hands-on experience in digital advertising, creative testing, and conversion optimization while learning from a high-performing marketing team. The ideal candidate is eager to learn, data-driven, and passionate about digital marketing and eCommerce growth. Prior DTC experience is not required, but is a plus.
Key Responsibilities
- Assist in planning, launching, and monitoring paid social campaigns on Meta (Facebook, Instagram) and TikTok.
- Support in analyzing campaign data and preparing performance reports.
- Collaborate with creative teams to brainstorm and test new ad creatives and messaging.
- Help implement A/B tests for ad creatives, copy, and landing pages.
- Participate in conversion rate optimization (CRO) initiatives by tracking and documenting test results.
- Assist in creating and maintaining Standard Operating Procedures (SOPs) related to campaign management and reporting.
- Support the integration of email marketing campaigns with paid strategies.
- Conduct research on industry trends, competitors, and best practices in digital advertising.
- Contribute ideas for process improvement and creative innovation within the marketing team.
- Maintain a proactive learning approach to stay updated on the latest trends in performance marketing.
Learning Opportunities
- Gain hands-on experience managing real paid social campaigns.
- Learn how to analyze campaign performance and identify optimization opportunities.
- Exposure to creative strategy, media buying, and CRO processes.
- Work closely with seasoned marketers and gain mentorship from the Performance Marketing leadership team.
- Understand how paid and organic marketing work together in a DTC environment.
Requirements
- DTC experience is a huge plus but not required.
- Strong analytical and problem-solving skills.
- Excellent attention to detail and organizational skills.
- Comfortable working with data and basic performance metrics (CTR, CPC, ROAS, etc.).
- Basic understanding of paid social platforms (Meta Ads, TikTok Ads) is a plus.
- Creative thinker with a willingness to test and learn.
- Strong written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- A dual monitor setup is required (at least 8GB of RAM).
- Must have at least 25 MBPS internet speed.
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
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