Product Manager, Egg Packaging

Summary:

Being Bilingual in English/Spanish is mandatory due to the intercompany processes with LATAM (mainly Mex and Col) and accounting processes centralized in LATAM

The Product Manager, Egg Packaging is accountable for the strategic and financial success of Tekni-Plex’s protein packaging solutions across all materials (Foam PS, PET, FPP, FCompostable, MAP, etc.), driving growth, profitability, and operating cash flow across the product line. This role leads the development and execution of the product strategy—from market analysis and portfolio optimization to innovation, pricing, and lifecycle management. The Product Manager partners closely with cross-functional teams including Supply Chain, R&D/NPD, Business Development, Marketing, and Sales to identify market opportunities, deliver differentiated packaging solutions, and strengthen Tekni-Plex’s competitive position. A key focus of this role is to translate market insights into actionable plans that enhance customer value, accelerate growth, and ensure sustainable business performance.                                                                                                                                                                               

Key Responsibilities:

1. Product Strategy Development & Execution:

• Develop a deep understanding of market dynamics, customer needs, and emerging trends, including macroeconomic, regulatory, sustainability, and competitive factors—to define short- and long-term product strategies.
• Analyze customer segmentation and market landscapes to identify opportunities, competitive positioning, and areas of differentiation (e.g. foam or rigid trays, retail vs. institutional segments, etc.).
• Support the development and execution of accelerated growth programs by evaluating market attractiveness, defining the right-to-win in new segments, and building actionable go-to-market plans.
• Shape and communicate Tekni’s value proposition and competitive positioning through comprehensive product portfolio assessments, including SWOT analyses, product portfolio optimization and rationalization, competitive benchmarking, and win/loss learnings.
• Partner with Sales to strengthen the commercial pipeline, translate opportunities into revenue, and foster stronger, long-term customer relationships.
• Collaborate cross-functionally with Global Innovation Center (GIC), Marketing, and Sales to create and execute a 5-year Product Line Roadmap.
• Lead monthly cross-functional reviews to track product line performance, including top-line growth, margin improvement, cash flow, and balance sheet impact.
• Develop and refine the Product & Service Offer (P&SO) to align with customer needs while optimizing operational efficiency and financial performance.
• Support business unit capital investment processes and conduct make-versus-buy analyses to inform growth-oriented decisions.
• Oversee innovation and development (I&D) initiatives to drive product differentiation and market expansion.

1. Product Lifecycle Management:

• • Lead Product Line Expansions (PLE) initiatives to enhance existing offerings and capture new opportunities.
  • Execute SKU rationalization to streamline the product portfolio across all product lines (Cartons & Trays) and materials (FPS, PET & Fiber).

2. Product, Portfolio & Innovation Management:

• • Drive cross-functional collaboration to ensure on-time, high-quality product development that meets market and customer requirements.
  • Write clear product requirements, specifications, and acceptance criteria to guide engineering and design teams.
  • Align production capabilities with customer demand to ensure efficient and responsive supply.
  • Champion innovation through differentiated product and packaging solutions that strengthen competitive advantage.
  • Identify and implement continuous improvement initiatives to enhance product performance, reduce costs, and elevate customer satisfaction.

3. Pricing Strategy:

• • Develop and maintain data-driven pricing strategies that balance competitiveness with profitability.
  • Ensure pricing consistency, governance, and hygiene across product lines and systems.

4. Go-To-Market Execution:

• Develop and execute comprehensive Go-To-Market plans for the Egg business, leveraging existing products and driving new product development. Define target customers, product positioning, messaging, and pricing strategies.
• Map key market niches, monitor share of wallet, and support Sales in prioritizing customer targets through focused campaigns and proposals.
• Craft compelling value propositions, user stories, and brand narratives that differentiate Tekni-Plex solutions and strengthen brand awareness in collaboration with Communications and Marketing.
• Partner with Sales and Marketing to manage product launches, promotional activities, and post-launch performance monitoring.
• Continuously optimize product positioning and commercial performance based on market feedback and analytics

5. Sales Enablement:

• • Develop sales support strategies to drive revenue growth, customer penetration, and market share.
  • Collaborate with Sales to define pricing on RFIs, RFPs, and customer-specific requests, ensuring alignment with profitability targets.

6. Performance Measurement:

• Establish clear KPIs and dashboards to track product performance, focusing on market share and share of wallet and year-over-year growth.
• Continuously refine strategies based on performance data, customer insights, and market feedback.

Requirements:

• Minimum of 5 years of full-time experience on Product Management, marketing or sales.
• Consumer products Food and Beverage experience is mandatory, direct Egg industry experience would be a big differential.
• Packaging industry experience a plus.
• Demonstrated track record of managing all aspects of a successful product throughout its lifecycle.
• Strong strategic thinking and analytical skills to translate market insights into actionable plans for packaging solutions.
• Superior analytical capabilities, judgment and proactive nature in solving a broad range of diverse and complex situations
• Strong project management skills, with a focus on fostering innovation and collaboration.
• Effective communication and presentation skills, with the ability to influence and inspire cross-functional teams.

Being Bilingual in English/Spanish is mandatory due to the intercompany processes with LATAM (mainly Mex and Col) and accounting processes centralized in LATAM

Salary of $115,000 to $127,500 DOE

In addition to a competitive salary, we offer a full complement of valuable Health, Wellness, and Welfare benefits which include:

• Medical, Dental, and Vision
• Life and Disability
• 401(k) and Match
• Wellness Program including EAP
• Pay for Performance philosophy