SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth.
With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.
The Program Manager is responsible for leading complex, cross-line of business (LOB) initiatives that require coordination across multiple teams, disciplines, and operational functions. Reporting into the Director, PMO, this role ensures large-scale or multi-workstream programs are aligned, sequenced properly, and executed with consistency across the organization.
Unlike a Project Manager who focuses on a single scope or LOB, the Program Manager operates at a portfolio level - connecting strategy to execution across functions, managing interdependencies, and driving accountability for outcomes that span multiple teams.
This role does not own client strategy or day-to-day delivery tasks. It owns cross-functional orchestration and program-level success.
The Program Manager is responsible for leading complex, cross-line of business (LOB) initiatives that require coordination across multiple teams, disciplines, and operational functions. Reporting into the Director, PMO, this role ensures large-scale or multi-workstream programs are aligned, sequenced properly, and executed with consistency across the organization.
Unlike a Project Manager who focuses on a single scope or LOB, the Program Manager operates at a portfolio level - connecting strategy to execution across functions, managing interdependencies, and driving accountability for outcomes that span multiple teams.
This role does not own client strategy or day-to-day delivery tasks. It owns cross-functional orchestration and program-level success.
Key Responsibilities
Lead multi-workstream programs spanning multiple Lines of Business
Align project plans across LOBs to ensure sequencing and dependency management
Establish unified program timelines and milestones
Ensure cohesive execution across all participating teams
Translate strategic initiatives into coordinated execution plans
Partner with AMs, PMs, Directors and functional leaders to align priorities
Ensure programs remain aligned to intended business outcomes
Identify cross-functional dependencies and mitigate conflicts
Proactively manage risks that impact multiple teams or clients
Escalate systemic or enterprise-level risks to Director, PMO and executive leadership
Establish program-level reporting and dashboards
Provide executive-ready updates on program health
Ensure standard PMO processes are applied consistently across workstreams
Partner with WFM and LOB PM Managers to ensure resource plans support program milestones
Flag capacity constraints that may impact cross-LOB execution
Support prioritization decisions when conflicts arise
Facilitate alignment across Strategy, Client Ops, PM and functional leadership
Lead cross-functional program meetings
Ensure clarity in roles, decision-making authority, and accountability across participating teams
Required Skills & Experience
8-12+ years in program or complex project management within a services, agency, or matrixed organization
Proven experience leading cross-functional, multi-team initiatives
Strong understanding of portfolio-level planning and dependency management
Experience operating within a PMO structure
Strong executive communication and stakeholder alignment skills
Ability to manage ambiguity and drive structured outcomes
Demonstrated ability to influence without direct authority
Experience working within task-based and reporting systems (e.g., Teamwork, Asana, Monday, etc.)
Preferred Qualifications
Experience within marketing, digital, or professional services organizations
PMP, PgMP, or equivalent certification
Experience leading enterprise-wide operational or transformation initiatives
Experience working across multiple business units or global teams
Exposure to financial oversight of large-scale initiatives