Note: The job is a remote job and is open to candidates in USA. Landshark Recruiting is seeking a highly organized and tech-savvy AI Marketing Specialist to help build and scale a modern B2B marketing engine. The role involves executing marketing strategies, managing marketing technologies, and leveraging AI to enhance marketing efficiency and reporting.
Responsibilities
- Own marketing execution. Turn webinars, customer stories, technical articles, and expert interviews into high-quality content across LinkedIn, email, blogs, landing pages, and our website using AI tools
- Manage marketing technology. Support HubSpot, WordPress, Google Analytics, reporting dashboards, AI tools, scheduling platforms, and other marketing technologies that power our campaigns
- Drive reporting and optimization. Track campaign performance, website traffic, lead generation, MQLs, SQLs, conversion rates, and marketing KPIs. Deliver actionable reporting and recommend improvements
- Coordinate digital marketing initiatives. Work with SEO, web development, content, advertising, and design partners to ensure projects stay on schedule and campaigns execute successfully
- Support website and digital growth. Assist with WordPress updates, landing pages, SEO initiatives, website optimization, technical content publishing, and ongoing digital improvements
- Build AI-powered workflows. Help identify opportunities to leverage AI and automation to improve marketing efficiency, content production, reporting, and internal processes
Skills
- 3+ years of B2B marketing, marketing operations, or marketing technology experience
- Experience working with HubSpot or a comparable CRM and marketing automation platform
- Experience with WordPress website management
- Strong understanding of Google Analytics, marketing dashboards, and campaign reporting
- Comfortable working with AI tools such as ChatGPT, Claude, or similar platforms on a daily basis
- Experience managing multiple projects and cross-functional stakeholders
- Strong analytical, organizational, and problem-solving skills
- You actively use AI tools such as ChatGPT, Claude, or similar platforms as part of your daily workflow
- Experience marketing for an IT services, SaaS, software, cybersecurity, or technology company
- SEO, GEO, AEO, or technical content experience
- Experience creating or editing technical articles, whitepapers, case studies, or thought leadership content
- Familiarity with marketing automation, workflow creation, and AI-driven content generation
- Experience collaborating with technical, engineering, or product teams
Benefits
- 100% employer-paid medical, dental, and vision insurance
- Unlimited PTO
- 100% work from home
- 401(k) with 4% company match
Company Overview