Note: The job is a remote job and is open to candidates in USA. Rockit Ranch Productions is looking for a Content Strategist to enhance their content strategy and elevate the CEO/Founder as a thought leader. The role involves developing a comprehensive content calendar, coordinating content distribution, and tracking performance across various platforms.
Responsibilities
- Develop and maintain a comprehensive content calendar
- Coordinate content publishing schedules and ensure content is distributed across all appropriate platforms
- Identify content opportunities that support business objectives, brand awareness, and audience growth
- Create monthly and quarterly content themes, campaigns, and storytelling pillars
- Monitor industry trends, social media trends, and emerging content formats
- Develop content strategies that elevate the CEO/Founder as a thought leader, entrepreneur, restaurateur, filmmaker, and community leader
- Identify opportunities for founder-focused content, including behind-the-scenes moments, leadership insights, travel, media appearances, speaking engagements, and lifestyle content
- Support content ideas for CEO/Founder’s businesses and creative projects
- Create detailed shot lists and content briefs for the videographer/editor
- Develop concepts for reels, YouTube content, short-form videos, interviews, podcasts, and social campaigns
- Collaborate closely with creative, marketing, PR, and operations teams to identify content opportunities
- Ensure content is captured proactively during events, openings, travel, media appearances, and day-to-day operations
- Track content performance and audience growth across all channels
- Identify what's working, what's not, and adjust strategies accordingly
- Provide monthly reporting and actionable recommendations
- Responsible for setting content goals around KPIs like growth, engagement, reach, and views
- Maintain an organized content library and production workflow
- Track content from ideation through filming, editing, approval, and publication
- Ensure content is being repurposed effectively across platforms
Skills
- 3+ years of experience in content strategy, social media strategy, digital marketing, or a related field
- Strong understanding of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
- Excellent storytelling and creative thinking skills
- Strong project management and organizational skills
- Ability to work in a fast-paced, entrepreneurial environment
- Experience building personal brands, founder brands, or executive thought leadership is highly preferred
- Hospitality, lifestyle, entertainment, or media experience is a plus
Company Overview
Rockit Ranch Productions is an Emmy Award Winning Restaurant and Nightclub Development and Management company specializing in Entertainment Marketing, Promotions, Branding, Public Relations, Events and Operations. It was founded in 2002, and is headquartered in Chicago, Illinois, USA, with a workforce of 201-500 employees. Its website is http://rockitranch.com.