Note: The job is a remote job and is open to candidates in USA. Cypress HCM is seeking an experienced Customer Marketing Lead to provide leave-of-absence coverage for a Customer Marketing Manager supporting the Creative Professionals segment within Adobe's Global Marketing Organization. This individual will drive integrated marketing campaigns and always-on programs while partnering closely with various marketing teams and agency partners.
Responsibilities
- Lead planning and execution of integrated marketing campaigns and always-on programs aligned to business priorities and customer insights
- Develop integrated marketing briefs connecting strategy, audience, creative, channels, and measurement
- Partner with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to execute campaigns
- Manage campaign timelines, budgets, deliverables, and cross-functional coordination
- Provide strategic input throughout creative development and review cycles
- Ensure campaigns remain customer-focused, impactful, and aligned to brand standards
- Monitor campaign performance and deliver actionable insights to improve future initiatives
- Drive stakeholder alignment across multiple teams and priorities
- Maintain continuity across active marketing programs during team member leave coverage
Skills
- 7+ years of experience in customer marketing, integrated marketing, campaign management, or related marketing leadership roles
- Proven track record leading complex, cross-functional marketing initiatives
- Strong understanding of integrated marketing across brand, digital, social, media, and content channels
- Experience developing and executing multi-channel marketing campaigns
- Strong project management and stakeholder management capabilities
- Ability to manage competing priorities and influence cross-functional teams
- Strong analytical skills with the ability to translate insights into action
- Excellent communication, presentation, and executive-facing skills
- Bachelor's degree or equivalent professional experience
Company Overview
Cypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions. It was founded in 2005, and is headquartered in Walnut Creek, California, USA, with a workforce of 51-200 employees. Its website is http://cypresshcm.com.