Note: The job is a remote job and is open to candidates in USA. ERPMARK INC is seeking a Digital Marketing Optimization Analyst to create and execute online campaigns across multiple channels. The role involves managing digital marketing operations, analyzing data for user behavior, and optimizing conversion rates.
Responsibilities
- Runs day-to-day operations across social media, email, and paid advertising platforms
- Produces and schedules content, writes ad copy, and builds landing pages
- Focuses on bringing traffic to the website or store through paid ads and organic search
- Monitors basic KPIs (like click-through and open rates) to ensure campaigns hit their overall reach goals
- Dives deep into web analytics and heatmaps to understand user behavior and drop-off points
- Sets up and monitors split tests (e.g., testing different page layouts, headlines, or call-to-action buttons) to increase conversion rates
- Specifically fine-tunes paid ad accounts (like Google Ads) by adjusting bids, negative keywords, and audience targeting to boost performance
- Focuses on the "back-end" of marketing—ensuring tracking mechanisms are accurate and the user journey is as frictionless as possible
Skills
- 1-3 Years of Experience in Digital Marketing Optimizer Specialist
- Runs day-to-day operations across social media, email, and paid advertising platforms
- Produces and schedules content, writes ad copy, and builds landing pages
- Focuses on bringing traffic to the website or store through paid ads and organic search
- Monitors basic KPIs (like click-through and open rates) to ensure campaigns hit their overall reach goals
- Dives deep into web analytics and heatmaps to understand user behavior and drop-off points
- Sets up and monitors split tests (e.g., testing different page layouts, headlines, or call-to-action buttons) to increase conversion rates
- Specifically fine-tunes paid ad accounts (like Google Ads) by adjusting bids, negative keywords, and audience targeting to boost performance
- Focuses on the 'back-end' of marketing—ensuring tracking mechanisms are accurate and the user journey is as frictionless as possible
- Implementation and creative strategy
- Core Tools: Meta Ads Manager, LinkedIn Campaign Manager, Mailchimp, Hootsuite
- Certifications: Meta Certified Digital Marketing Associate, Google Ads Certifications
- Data-driven validation and technical refinement
- Core Tools: Google Analytics, Google Tag Manager, Optimizely, Hotjar
- Certifications: Google Analytics Individual Qualification (IQ), A/B Testing and CRO certifications
Company Overview