Note: The job is a remote job and is open to candidates in USA. Root+Beta is a company focused on delivering high-performing digital media strategies for clients. The Digital Media Strategist will be responsible for developing, executing, and optimizing digital media campaigns across various channels, ensuring alignment with client goals and maximizing ROI.
Responsibilities
- Execute day-to-day media buying activities, including campaign setup, audience targeting, keyword research, budget management, bid adjustments, testing, and optimization across digital advertising platforms
- Create and implement strategies for digital media campaigns across search (SEM), display advertising, social media, and video marketing channels
- Allocate and manage budgets for various campaigns, optimizing spend to maximize ROI
- Apply financial acumen to budgeting, projections, revenue metrics, and assist with media billing
- Analyze market data to identify target audiences, ensuring campaigns are tailored to reach the right people
- Monitor, evaluate, and report on campaign performance using platform metrics and analytics tools, making data-driven decisions to improve results and drive strategy forward
- Identify opportunities for innovation, experimentation, and growth within digital campaigns
- Manage internal and external client expectations while ensuring deliverables and deadlines are met
- Collaborate with cross-functional teams to align media strategy with broader marketing and business goals
- Stay current on digital media trends, platform updates, industry developments, and best practices
- Contribute to a culture of continuous improvement by identifying opportunities to enhance processes and systems
Skills
- Bachelor's degree in marketing, advertising, business, or related field
- Minimum of 3 years of relevant experience in digital marketing strategy across digital media
- Agency or client-side digital marketing experience required; agency experience preferred
- Experience managing digital campaigns across multiple media channels
- Strong understanding of campaign budgeting, projections, and revenue metrics
- Hands-on experience managing campaigns within platforms like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, DV360, The Trade Desk, or similar digital advertising platforms
- Proficiency in Google Workspace, Microsoft Office, and project management platforms like monday.com or similar tools
- Ability to analyze performance data and translate insights into actionable recommendations
- Strong project management skills with the ability to manage multiple priorities simultaneously
- Excellent communication, facilitation, and collaboration skills
- Curious and creative mindset with a passion for marketing, culture, and emerging trends
- Ability to think strategically across the full marketing spectrum, with a strong understanding of full-funnel marketing and the role paid media plays throughout the customer journey
- Proactive problem-solving skills and a willingness to take initiative
- Growth-oriented mindset with a commitment to continuous learning and improvement
- Ability to work effectively in a remote environment, demonstrating strong self-management, communication, and collaboration skills
- Reliable high-speed internet connection and a dedicated workspace suitable for remote work
- Co-op experience is a plus
Company Overview
Root+Beta is a marketing agency that offers demand generation and storytelling services. It was founded in 2010, and is headquartered in Little Rock, Arkansas, USA, with a workforce of 51-200 employees. Its website is https://rootandbeta.com.