Note: The job is a remote job and is open to candidates in USA. Phreesia is a company dedicated to enhancing healthcare experiences through its innovative SaaS platform. As the Director of Client & Partner Marketing, you will be responsible for deepening relationships with clients and partners, leading marketing strategies, and managing a small team to execute client advocacy and co-marketing initiatives.
Responsibilities
- Build and lead a client marketing program focused on retention, expansion, and advocacy across the PNS client base
- Own the Client Advisory Board (CAB) program: charter, recruitment, agenda, and follow-through on insights
- Partner with Enablement and Marketing to develop case studies, testimonials, and outcomes content for PatientConnect, PSE, MediFind, and new offerings
- Build lifecycle campaigns from onboarding through renewal and expansion, in partnership with Client Experience and Client Solutions
- Develop and execute joint marketing programs with strategic partners (e.g., Fierce and other industry media)
- Produce co-branded content, webinars, and events that create mutual lead generation and visibility
- Define and manage partner tiers and benefits in partnership with Strategy and Market Development
- Lead marketing strategy and execution for key industry conferences (FPW, HealthFront, and others) and proprietary client events
- Own booth experience, speaking opportunities, on-site content, and field marketing in partnership with the sales team
- Manage the events budget and agency relationships
- Design and run a client experiences program: hosted dinners, intimate gatherings, sports and cultural events, special-occasion moments
- Own the gifting program: thoughtful, well-timed, on-brand, never generic
- Build the operating model and tools that let Client Experience and Client Solutions execute experiences and gifting at scale, without consuming selling time
- Partner closely with Client Experience, Client Solutions, Strategy, and Market Development to align messaging, audience insights, and campaign timing
- Lead, mentor, and grow a small team. Recommend team shape and hires based on the work
- Manage annual budget, agency relationships, and KPIs
Skills
- Bachelor's degree required
- 5+ years of marketing experience, including experience in client marketing, customer marketing, partner marketing, or related disciplines
- Experience within pharmaceutical, life sciences, healthcare media, or healthcare marketing environments
- Agency experience, either directly within an agency environment or through close partnership with media agencies such as Publicis, Omnicom, IPG, Havas, Tag, or similar organizations
- Prior people management experience
- Have a strong relationship-building mindset and genuinely enjoy creating meaningful client experiences
- Thrive in highly collaborative environments and enjoy working across sales, client-facing, and marketing teams
- Are passionate about client retention, advocacy, and expanding existing client relationships
- Enjoy developing creative engagement programs that make clients feel valued and connected
- Have experience personalizing communications and experiences at scale
- Bring strong strategic thinking along with the ability to execute and operationalize programs
- Are comfortable presenting to senior client stakeholders and executive leadership
- Have experience building or scaling client marketing, customer marketing, advocacy, or loyalty programs
- Have successfully planned and executed conferences, events, advisory boards, or executive engagement programs
- Take a data-driven approach to measuring engagement, retention, and marketing impact
- Are highly organized, self-motivated, and comfortable navigating a fast-paced environment
- Are familiar with marketing automation, CRM, and analytics tools such as Marketo, Salesforce, Google Analytics, or WordPress
- Have experience with point-of-care marketing, DTC pharmaceutical advertising, healthcare media, or related healthcare marketing environments
- Experience operating in an annual media buying cycle (Q3 planning, Q4 booking)
- Have experience running a Client Advisory Board program
Benefits
- 100% Remote work + home office expense reimbursements
- Competitive compensation
- Flexible PTO + 8 company holidays
- Monthly reimbursement for cell phone + internet + wellness
- 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
- Variety of insurance coverage for people (and pets!)
- Continuing education and professional certification reimbursement
- Opportunity to join an Employee Resource Group. Learn more here: [https://www.phreesia.com/workforce/](https://www.phreesia.com/dei/)
Company Overview
Phreesia is a healthcare centre that provides automated patient check-in processes for personal health. It is a sub-organization of Phreesia. It was founded in 2005, and is headquartered in Wilmington, Delaware, USA, with a workforce of 1001-5000 employees. Its website is http://www.phreesia.com.