Note: The job is a remote job and is open to candidates in USA. Dae Hair is a clean and vegan hair care brand founded by Amber Fillerup in 2020. They are seeking a Director of Influencer Marketing to build and scale their influencer program, focusing on creating meaningful partnerships with creators and executing impactful campaigns.
Responsibilities
- Build and scale a multi-tiered influencer strategy across VIP, macro, mid-tier, micro, and emerging creators
- Shape how dae shows up across influencer channels—from always-on presence to key brand and retail moments
- Develop ambassador and long-term partnership programs that drive authentic, sustained brand love
- Continuously evolve the program based on cultural trends, platform shifts, and brand priorities
- Serve as a primary point of contact for influencers, agents, and managers, building strong, trusted relationships
- Leverage an existing network while proactively identifying and nurturing new, culturally relevant talent
- Lead all outreach, negotiations, and partnership management with a focus on long-term value, in partnership with agencies as needed
- Create a best-in-class experience for creators working with dae, making the brand a favorite partner
- Own end-to-end execution of influencer campaigns, including briefing, timelines, deliverables, and approvals
- Manage day-to-day communication with creators and agencies to ensure seamless execution
- Partner cross-functionally with brand, social, PR, paid media and retail teams to bring integrated campaigns to life
- Ensure a consistent, always-on influencer presence across key platforms
- Concept and execute influencer events, trips, and brand experiences that bring dae to life in a meaningful way
- Oversee gifting and seeding strategies, including high-impact mailers and surprise-and-delight moments
- Build a sense of community among dae creators through ongoing engagement and relationship building
- Identify opportunities for IRL connection that deepen brand affinity and loyalty
- Leverage performance insights & creator feedback to refine partnerships, improve campaign impact, inform strategy, and prioritize opportunities
- Lead monthly and quarterly reporting for influencer program results, analyzing key learnings and providing recommendations for improvement
- Establish clear KPIs across campaigns while balancing brand-building and performance goals
- Test and learn across tiers, formats, and platforms to continuously improve effectiveness
- Manage and mentor one direct report, fostering a strong, collaborative, relationship-first team culture
- Oversee external agencies and partners as needed
- Own influencer budget, ensuring thoughtful allocation across talent, experiences, and campaigns
- Identify tools and platforms to support scaling the program
Skills
- 8–10 years of experience in influencer marketing, talent partnerships, or related roles
- Proven ability to build and maintain strong relationships with influencers, agents, and managers
- Hands-on experience executing influencer campaigns and managing multiple workstreams simultaneously
- Strong understanding of the influencer landscape and emerging creators
- Comfortable using data and insights to inform decisions and measure success
- Excellent negotiation, communication, and organizational skills
- Entrepreneurial mindset with a passion for building within a fast-growing brand
- Ability to stand and walk for extended periods during store visits and events
- Ability to lift and carry products and event materials up to 40 pounds as needed
- Beauty brand experience highly preferred
Benefits
- Medical, Dental, Vision insurance, health care & dependent care flex spending accounts
- 401k with company match
- Pet Insurance
- Paid Family Leave
- Company wellness allowance
- Generous amount of Company Holidays & PTO
- Generous product allowance
Company Overview