Note: The job is a remote job and is open to candidates in USA. Highwire is a strategic marketing communications agency focused on innovation and industry. The Director, Insights & Analytics plays a critical role in advancing Highwire’s data-driven approach, responsible for transforming research and analytics into actionable insights to help clients make informed decisions.
Responsibilities
- Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives
- Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations
- Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives
- Partner with account strategic communications, creative, social, content, and digital teams to integrate insights into campaign strategy and execution
- Build and maintain agency measurement frameworks, methodologies, and proprietary datasets
- Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact
- Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations
- Stay current on emerging analytics, measurement, research, and AI-driven methodologies to enhance agency capabilities
- Support internal data literacy through training, knowledge sharing, and best practice development
- Mentor junior team members as the insights function continues to grow
Skills
- Bachelor's degree or equivalent professional experience in analytics, insights, research, measurement, or a related field
- 7+ years of experience in measurement, analytics, research, or insights roles, within a communications, PR, or marketing agency environment
- Proven ability to translate complex data and research into actionable insights and strategic recommendations
- Strong experience with secondary research, measurement frameworks, and analytics platforms
- Excellent writing and presentation skills with the ability to communicate insights clearly to client and internal audiences
- Experience developing dashboards, reports, and performance measurement frameworks
- Strong proficiency in Excel and PowerPoint
- Ability to translate business challenges into research questions and measurement strategies
- Experience collaborating across client services, digital, creative, and data teams
- Familiarity with data analytics technology stacks; exposure to AI/ML for deeper insights
- Experience in B2B communications across technology, cybersecurity, healthcare, financial services, or professional services sectors preferred
- Experience mentoring junior team members is preferred
Benefits
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
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