[Remote] Director of Brand and Integrated Marketing

Note: The job is a remote job and is open to candidates in USA. Whatnot is the largest livestream shopping platform in North America and Europe, and they are seeking a Director of Brand and Integrated Marketing to shape and scale their integrated brand efforts. This role will lead large, multi-channel brand campaigns, ensuring cohesive and measurable ideas across various channels while managing significant budgets.

Responsibilities

• Develop and scale breakthrough, culturally resonant brand platforms across channels
• Lead fully integrated campaigns spanning digital, TV, OOH, audio, partnerships, creators, experiential
• Own major/relevant cultural moments - Develop/execute our biggest ideas around tentpole moments such as The National and New York Comic Con
• Ensure consistency of message and impact across paid, owned, earned, and experiential touchpoints
• Translate big ideas into cohesive executions that travel seamlessly across formats, media types, and marketing channels
• Build a content and moments calendar that embeds Whatnot into relevant places in culture and build both brand awareness and resonance with target audiences
• Work internal and with agencies and creators to build content capabilities for the brand
• Serve as the connective tissue across paid media, creative, analytics, finance, social, partnerships, and product marketing
• Align teams around a shared campaign vision and ensure execution is coordinated and efficient
• Partner closely with media and creative agencies to elevate and scale ideas
• Manage and deploy brand budgets with discipline and ambition
• Make informed investment decisions across channels to balance reach, resonance, and return
• Build the systems and frameworks that enable brand efforts to scale over time
• Define how success is measured across brand and business outcomes
• Partner with analytics to implement rigorous brand lift, incrementality, and performance measurement frameworks
• Continuously optimize creative and channel mix while protecting long-term brand equity
• Connect integrated campaigns directly to measurable business impact
• Bring original thinking and strong creative instincts to campaign development
• Manage agencies in partnership with our creative team to bring our biggest ideas to life
• Elevate the quality of work across every channel
• Champion ideas that break through while remaining grounded in strategy and results
• Start as a hands-on operator, driving briefs, timelines, reviews, and cross-functional alignment
• Establish repeatable processes for integrated campaign development
• Hire and develop a high-performing brand and integrated marketing team over time

Skills

• Significant experience launching and scaling multi-channel brand campaigns at meaningful budget levels
• Doing so in high-growth environments, building the function as it scales
• Deep expertise across digital, TV, OOH, audio, partnerships, and experiential activations
• A track record of delivering measurable business impact from brand investment
• Strong integration instincts — you understand how creative, media, measurement, and activations connect
• Experience operating in high-growth, fast-paced environments
• Ability to balance creative ambition with operational and analytical rigor
• Comfort leading without formal authority and aligning diverse stakeholders
• Builder mindset — energized by shaping and scaling something foundational

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• 16 weeks of paid parental leave + one month gradual return to work \•company leave allowances run concurrently with country leave requirements which take precedence.

Company Overview