Note: The job is a remote job and is open to candidates in USA. LocalEdge is a company focused on accelerating growth for multi-location businesses through strategic marketing initiatives. The Franchise Marketing Strategist will lead the Franchise Marketing Program, developing B2B strategies and materials to drive revenue growth for franchisors and franchisees nationwide.
Responsibilities
- Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales assets—including capabilities decks, value propositions, case studies, and pitch materials—that clearly articulate the DMS franchise value story and accelerate system adoption
- Own franchise market intelligence: Lead market segmentation, enterprise account mapping, and target list development to focus sales efforts on the highest-value franchisor and franchisee opportunities
- Define franchise messaging and positioning: Create clear, compelling messaging frameworks that ensure consistency across sales outreach, prospecting, and marketing campaigns while simplifying complex solutions for maximum impact
- Design demand generation programs: Build and execute content-driven lead generation and nurturing programs that convert organic interest into qualified pipeline and revenue growth
- Partner closely with sales leadership: Collaborate on targeting strategy and market research to identify, size, and prioritize high-potential franchise categories
- Measure and optimize performance: Analyze initiative performance and funnel metrics to continuously refine targeting, messaging, lead generation tactics, and ROI
- Lead competitive and market insights: Conduct ongoing competitive research and franchise market analysis to surface trends, white-space opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories
- Operate with ownership and accountability: Manage execution of franchise marketing objectives, including budget oversight, fiscal discipline, and delivery of measurable business outcomes
Skills
- 3-5+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries
- Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution
- Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up
- Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong
- Strong analytical, communication, and cross-functional collaboration skills
- A four-year degree in Marketing or Business Management is preferred
- Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus
Benefits
- Comprehensive benefits package including health, dental, 401k with company match, and more
- Work-from-home environment, eliminating commuting hassles
Company Overview
LocalEdge is a company that provides premier multi-media company leading the transition to web-based advertising for any size business. It was founded in 1968, and is headquartered in Buffalo, New York, USA, with a workforce of 501-1000 employees. Its website is http://localedge.com.