Note: The job is a remote job and is open to candidates in USA. Dexcom Corporation is a pioneer and global leader in continuous glucose monitoring (CGM), aiming to empower people to take control of their health. The Global Brand Marketing Manager will lead brand marketing efforts for Stelo, focusing on creative campaign development and global brand strategy to drive demand generation and brand loyalty.
Responsibilities
- You will develop and oversee the creation of global campaigns and assets, toolkits, including concept development and adaptation for multi‑regional use, in partnership with external agencies and internal Creative Services
- You will lead global brand positioning and messaging frameworks, ensuring consistency while enabling effective local market adaptation
- You will support strategic planning around Go-To-Market, working closely with the product and partner team, competitive intelligence, business development, medical, clinical and the regions
- You will design data and evidence generation plans to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions. Generate compelling and competitive claims including testing and approval
- You will ensure brand guardrails and integrity are maintained, serving as the gatekeeper while partnering with regional teams to enable strong local execution
- Working with the global and regional market research functions, you will design and implement studies supporting a better understanding of purchase and retention drivers. You will coordinate cross-functional efforts to better understand competitive landscape, market dynamics, opportunities and risks for the product line, across continents
- Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery
Skills
- 6+ years of experience in brand strategy, brand management, or marketing, including 2+ years working across international markets (Canada, EMEA, or APAC)
- Extensive marketing experience including product definition, positioning and branding
- Experience with product launches is a must
- Proven track record leading creative campaign development (briefing, concept evaluation, creative direction, production oversight)
- Excellent at agency briefing clarity and creative review
- Ability to translate strategy into market-ready execution
- Strong analytical skills and are KPI‑driven
- Strong presentation skills, written and oral
- Comfortable leading projects in coordination with 5 to 10 teams, in high pressure international settings
- Typically requires a Bachelor's degree and a minimum of 8-12 years of related experience
- Experience living or working abroad is a plus
- A graduate degree may be desirable with 4 years of related experience
Benefits
- A full and comprehensive benefits program.
- Growth opportunities on a global scale.
- Access to career development through in-house learning programs and/or qualified tuition reimbursement.
- Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km).
- If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.
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