Note: The job is a remote job and is open to candidates in USA. Bold+Beyond is a fast-growing consulting and digital agency searching for a talented Growth Marketing Manager. The role involves developing strategic marketing campaigns, managing customer acquisition efforts, and optimizing conversion rates while analyzing data to drive growth and retention.
Responsibilities
- Develop a strong understanding of our client’s services, competition, industry, and marketing goals and objectives and contribute to developing strategic marketing for their company
- Actively brainstorm, propose, and implement new ideas for growth marketing campaigns
- Analyze, review and present Monthly/Quarterly Business Reviews to stakeholders and recommend growth areas for the account
- Measure the effectiveness of campaigns against agreed key performance indicators (KPIs) and present reporting to the team
- Understand analytics and data, and use them to create compelling content strategies
- Create, manage, and execute multi-channel marketing campaigns that leverage SEO, Social Media, PPC, Paid Search, Growth Hack, Email Campaigns, and unfair Advantages to grow customer acquisition
- Manage and optimize the large-scale paid social on Facebook, Instagram, Linkedin, and YouTube; and paid search campaigns in Google AdWords, Bing, Apple Search, and Amazon Search to meet the target KPIs across a diverse range of initiatives (eg: revenue generation, new subscribers, win back lapsed subscribers, new product or series awareness, app installs, content sampling, video views, and product engagement)
- Generate, maintain, and refine keyword lists (long-tail keywords and phrases), ad copy, site link extensions, keyword inclusion and exclusion, and other campaign assets
- Research and define keywords lists, backlinks, and content to define, implement and optimize appropriate SEO strategies
- Define and manage active content/editorial calendar
- Write various marketing materials, including web pages, conversion assets, blog posts, emails, social media content, and more
- Adjust and update ad assets to improve campaign performances
- Identify and implement growth opportunities in a tangible manner to accelerate user and customer acquisition
- Identify endorsement and partnership opportunities through short-lists, and manage and lead partnership execution
- QA campaign launches and ensures data is being adequately tracked and fed to provide reporting and keep the campaigns up to date
- Monitor and analyze data analytics (Google Analytics, Hotter, Amplitude…) and screen recording
- Identify User experience issues and suggest improvements to optimize user flows and conversion paths
- Suggest new features to the A/B test
- Define and collaborate with the content team to create appropriate blog content (articles, white papers, infographics, videos, photos) to upsell and retain customers
- Define, implement and monitor automation to improve customer retention
- Manage and optimize E-mail marketing strategies to build engagement and drive conversion
- Monitor customer journey to suggest new strategies, features, or products to increase LTV
- Collect and track records of user and product data
- Analyze data to provide reports and conclusions
- Identify opportunities and suggest new revenue growth ideas
Skills
- Develop a strong understanding of our client's services, competition, industry, and marketing goals and objectives and contribute to developing strategic marketing for their company
- Actively brainstorm, propose, and implement new ideas for growth marketing campaigns
- Analyze, review and present Monthly/Quarterly Business Reviews to stakeholders and recommend growth areas for the account
- Measure the effectiveness of campaigns against agreed key performance indicators (KPIs) and present reporting to the team
- Understand analytics and data, and use them to create compelling content strategies
- Create, manage, and execute multi-channel marketing campaigns that leverage SEO, Social Media, PPC, Paid Search, Growth Hack, Email Campaigns, and unfair Advantages to grow customer acquisition
- Manage and optimize the large-scale paid social on Facebook, Instagram, Linkedin, and YouTube; and paid search campaigns in Google AdWords, Bing, Apple Search, and Amazon Search to meet the target KPIs across a diverse range of initiatives
- Generate, maintain, and refine keyword lists (long-tail keywords and phrases), ad copy, site link extensions, keyword inclusion and exclusion, and other campaign assets
- Research and define keywords lists, backlinks, and content to define, implement and optimize appropriate SEO strategies
- Define and manage active content/editorial calendar
- Write various marketing materials, including web pages, conversion assets, blog posts, emails, social media content, and more
- Adjust and update ad assets to improve campaign performances
- Identify and implement growth opportunities in a tangible manner to accelerate user and customer acquisition
- Identify endorsement and partnership opportunities through short-lists, and manage and lead partnership execution
- QA campaign launches and ensures data is being adequately tracked and fed to provide reporting and keep the campaigns up to date
- Monitor and analyze data analytics (Google Analytics, Hotter, Amplitude…) and screen recording
- Identify User experience issues and suggest improvements to optimize user flows and conversion paths
- Suggest new features to the A/B test
- Define and collaborate with the content team to create appropriate blog content (articles, white papers, infographics, videos, photos) to upsell and retain customers
- Define, implement and monitor automation to improve customer retention
- Manage and optimize E-mail marketing strategies to build engagement and drive conversion
- Monitor customer journey to suggest new strategies, features, or products to increase LTV
- Collect and track records of user and product data
- Analyze data to provide reports and conclusions
- Identify opportunities and suggest new revenue growth ideas
Benefits
- Bonus.
- Rapid career evolution.
- Health insurance (medical and dental).
- 401k retirement (upcoming).
- Generous vacation days.
- Weekly happy hours.
- Quarterly company events.
- A great team and office in Los Angeles!
Company Overview