Note: The job is a remote job and is open to candidates in USA. LoopIQ is an AI-native governance platform for software releases, and they are seeking a remote GTM Product Marketing Manager. The role involves owning the positioning and messaging for the platform, conducting market research, and collaborating with various teams to drive product adoption and revenue growth.
Responsibilities
- Own positioning and messaging for LoopIQ's platform
- Translate product capabilities into clear value propositions for target markets
- Conduct market and competitive research
- Define and execute go-to-market plans for new features and releases
- Collaborate closely with the CTO, Sales, and Customer Success to gather insights, refine product narratives, and support revenue growth
- Analyze campaign performance, collect customer feedback, and continuously optimize launch strategies and product adoption initiatives
Skills
- Strong market research skills, including customer insight gathering and competitive analysis
- Go-to-market strategy and product marketing skills to plan launches, define positioning, and drive adoption
- Experience partnering with sales teams on messaging and materials
- Product management fluency — understanding product lifecycles and translating features into benefits
- Strong written and verbal communication skills, with the ability to craft clear, concise messaging for technical and business audiences
- Proven ability to work cross-functionally in a distributed team, manage multiple projects, and use data to inform decisions and measure impact
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Experience in B2B SaaS or developer tools — especially SDLC, DevOps, or compliance automation products — is highly beneficial
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