Note: The job is a remote job and is open to candidates in USA. WorkGenius Group is a technology company seeking a Lifecycle Marketing Specialist. The role involves supporting lifecycle marketing strategies and executing multi-touch campaigns to enhance customer engagement and retention.
Responsibilities
- Support lifecycle marketing strategies across onboarding, engagement, expansion, and reactivation programs
- Design and execute multi-touch campaigns across email, in-app messaging, and other digital channels
- Build and optimize automated customer journeys using marketing automation platforms
- Develop audience segmentation and personalization strategies using behavioral and product usage data
- Plan, execute, and analyze A/B and multivariate tests to improve campaign performance
Skills
- 5–7 years of experience in lifecycle marketing, CRM, email marketing, or marketing operations
- Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, or HubSpot
- Strong understanding of customer segmentation, journey building, and campaign optimization
- Experience using analytics tools such as Looker, Amplitude, or Mixpanel
- Experience in a B2B SaaS or self-service platform environment preferred
Company Overview
WorkGenius Group is the global talent solution for today's fluid labour market. It was founded in 2019, and is headquartered in New York, NY, US, with a workforce of 201-500 employees. Its website is https://www.workgenius.com.