Note: The job is a remote job and is open to candidates in USA. Hawthorne Advertising is a data-driven performance marketing agency providing innovative marketing solutions. The Manager, Digital Media – Programmatic is responsible for executing and optimizing programmatic media campaigns, serving as a subject matter expert while collaborating with internal teams and external partners to drive client performance outcomes.
Responsibilities
- Lead, execute, manage, and optimize programmatic media campaigns across platforms such as The Trade Desk, Amazon DSP, and other programmatic platforms
- Oversee campaign setup, QA, launch execution, and ongoing optimization strategy across assigned accounts
- Analyze campaign performance data and proactively identify optimization opportunities related to:
- Targeting strategy
- Bid management
- Inventory sourcing
- Creative performance
- Audience segmentation
- Supply path optimization
- Develop strategic performance recommendations and present insights to relevant stakeholders
- Manage campaign budgets, pacing, forecasting, and financial stewardship across multiple campaigns
- Collaborate with analytics, account, creative, and media planning teams to ensure integrated campaign execution and alignment with broader media objectives
- Build and maintain relationships with publishers, SSPs, and media vendors to evaluate inventory opportunities and emerging solutions
- Negotiate, activate, and manage:
- Private Marketplace (PMP) deals
- Programmatic Guaranteed (PG) deals
- Strategic publisher partnerships
- Evaluate publisher proposals and inventory opportunities to ensure alignment with client KPIs, audience strategy, and media quality standards
- Monitor inventory quality, brand safety, fraud prevention, and viewability performance across campaigns
- Mentor and support junior team members by providing guidance on campaign management, troubleshooting, optimization approaches, and platform best practices
- Stay current on evolving programmatic technologies, platform capabilities, privacy regulations, and industry trends
- Support testing initiatives and innovation efforts across audience strategy, measurement, creative formats, and inventory approaches
- Assist leadership in developing programmatic best practices, workflows, and operational efficiencies
- Complete additional duties and projects as assigned based on company needs
Skills
- Bachelor's degree with 3-6+ years of experience in digital media, with a primary focus on programmatic advertising
- Demonstrated experience leading and optimizing complex programmatic campaigns across multiple verticals and KPIs
- Advanced hands-on proficiency with DSPs including: The Trade Desk Amazon DSP & additional enterprise programmatic buying platforms preferred
- Strong understanding of: Audience targeting and segmentation strategies, Inventory sourcing and supply path optimization, Advanced bidding methodologies, Measurement frameworks and attribution models, Budget forecasting and pacing strategy, Data integrations and audience onboarding
- Proven ability to independently develop optimization strategies and drive performance improvements at scale
- Experience negotiating and activating: Private Marketplace (PMP) deals, Programmatic Guaranteed (PG) deals, Preferred Deals and direct publisher partnerships
- Strong understanding of publisher ecosystems, inventory quality, viewability, brand safety, and supply-side dynamics
- Experience collaborating directly with publishers, SSPs, and media vendors to secure strategic inventory opportunities
- Working knowledge of broader digital media channels to support integrated campaign planning and execution
- Advanced proficiency in Excel for pacing, forecasting, performance analysis, and data validation
- Strong proficiency in PowerPoint for executive-level and client-facing presentations
- Strong analytical thinking, communication, organizational, and problem-solving skills
- Ability to manage multiple accounts, campaigns, and priorities simultaneously in a deadline-driven agency environment
- Agency experience strongly preferred
Benefits
- Finance Resource Planning
- Lunch and Learns - Including 401k planning and more!
- Paid Legal Services with Rocket Lawyer - Elder Care and Family Support Resources
- Flexible Vacation Policy
- Bereavement Benefits
- Growth and Development Program
- Mentorship Program
- Remote or Hybrid Working Options
- Family, Spouse and Single Health, Dental, Vision Insurance options - Includes Telehealth Services
- Health Savings Account - Family, Spouse, Single
- Flexible Spending Account - Medical and Dependent Care options
- Hawthorne Paid and Voluntary Life Insurance options
- All Work at Home Equipment is provided - Laptop, Motors, Etc.
- Paid Community Hours - Renews Annually
Company Overview
Hawthorne Advertising offers direct and brand response advertising with a focus on analytics and performance marketing. It was founded in 1986, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://hawthornedirect.com.