Note: The job is a remote job and is open to candidates in USA. Walters Hospitality is a growing portfolio of wedding and event venues dedicated to making life's most important celebrations feel effortless and unforgettable. They are seeking a Social & Content Lead to oversee social strategy, editorial content, and community engagement across their venues and brands, ensuring a distinct social voice and effective content calendar. This role involves both strategy and execution, requiring a blend of creativity and analytical skills.
Responsibilities
- Own the Voice: Develop and protect a distinct Walters social voice — warm, romantic, current, and impossible to mistake for anyone else
- Run the Engine: Drive the content calendar across brands, venues, and channels; build content pillars tied to booking seasons and milestones; and stand up the capture system our field teams run, from shot lists to standards
- Live in the Community: Lead day-to-day publishing across Instagram, TikTok, and Pinterest, and treat every comment and DM with the care of a front-desk welcome
- Make Scroll-Stopping Content: Script, storyboard, direct, and edit the short-form video and other high-engagement formats that couples actually stop for
- Grow Owned Media: Build our editorial channels — blog, newsletter, and beyond — with real-wedding features that read like a beloved publication, not an ad
- Build Partnerships & Earn Press: Team up with vendors, planners, photographers, creators, and tastemakers on activations and campaigns, and create the PR-worthy moments worth earning press, citations, and brand mentions
- Prove It: Measure reach, engagement, and influence, tie them to brand and business outcomes, and report what's working, what's next, and why
Skills
- 5+ years running performance-oriented social, ideally across multiple accounts, locations, or brands in a B2C world
- A distinctive writer with aesthetic taste and a sharp editorial instinct; editorial or publishing experience is a major plus
- A creative eye and a creator's skillset — you're plugged into culture and intuitively know what will make people stop, feel, and share
- Comfortable hosting and on-screen, with the charisma and authenticity to carry the brand — plus the basics of framing, mobile lighting, and audio
- Native fluency across Instagram, TikTok, and Pinterest, and a habit of being early to trends rather than chasing them
- Working knowledge of SEO and emerging AI-driven discovery, comfortable living in analytics and reporting, and eager to use AI to scale without losing the human touch
- Fluent in tools like Canva, CapCut, Premiere, Later, Sprout Social, HubSpot, and native app editors
- Genuine passion for weddings, hospitality, and events — bonus points for bridal or hospitality-adjacent experience in a multi-location or multi-brand setting
Benefits
- Annual or quarterly bonus
- Team performance incentives, including educational opportunities, bonuses, and team outings
- 85% Employer-Subsidized Medical Insurance, plus Dental & Vision coverage
- Unlimited PTO
- Device & Phone Stipend
- 401(k) with 4% Company Match
Company Overview
Since our establishment in 2006, we have continuously strive to create exceptional experiences and lifelong memories for both our couples and employees. It was founded in 2006, and is headquartered in Texas, South Carolina, USA, with a workforce of 501-1000 employees. Its website is https://waltersweddingestates.com.