Note: The job is a remote job and is open to candidates in USA. Wildix is a global leader in Unified Communications & Collaboration as a Service (UCaaS) on a mission to redefine how businesses connect. They are seeking a Marketing Campaigns & Funnels Lead to design, orchestrate, and optimize integrated marketing campaigns and long-term funnels, ensuring measurable, ROI-driven growth assets through multi-channel initiatives.
Responsibilities
- Design, orchestrate, and optimize end-to-end marketing campaigns and multi-touch funnels that drive lead generation, pipeline growth, and customer engagement across multiple channels
- Build scalable customer journeys and nurturing programs tailored to different audience segments and stages of the buyer journey, ensuring a seamless experience from first touch to conversion
- Collaborate closely with Brand Marketing, Regional Marketing, Sales, and Finance teams to align messaging, campaign execution, lead management, performance measurement, and budget tracking
- Own and scale marketing automation initiatives through Salesforce, Pardot, Engagement Studio, and Marketing Cloud, creating repeatable processes that support global growth
- Drive continuous performance improvement through A/B testing, conversion rate optimization, funnel analysis, and AI-powered experimentation to maximize campaign effectiveness and ROI
- Develop reporting frameworks and dashboards that provide clear visibility into campaign performance, conversion rates, customer acquisition costs, and overall marketing impact
- Lead, mentor, and support a high-performing team across marketing automation, digital marketing, and web experience functions, fostering a culture of accountability, innovation, and continuous learning
- Manage marketing automation and campaign budgets, ensuring efficient resource allocation and measurable business outcomes
Skills
- 6+ years of experience in marketing campaign management, marketing automation, and funnel design within the technology, SaaS, or partner-driven environments
- Strong expertise in the Salesforce ecosystem, including Pardot, Engagement Studio, and Marketing Cloud, with the ability to build and optimize complex customer journeys
- Proven experience managing multi-channel campaigns and aligning paid acquisition activities with lead nurturing and conversion strategies
- A data-driven mindset with hands-on experience in A/B testing, conversion rate optimization (CRO), performance analysis, and marketing attribution
- Confidence in translating marketing performance data into actionable insights and recommendations for both technical and non-technical stakeholders
- Experience managing marketing budgets, forecasting investments, and demonstrating measurable business impact through ROI and customer acquisition metrics
- Familiarity with AI-powered marketing tools and a passion for leveraging technology to improve efficiency, creativity, and campaign performance
- Strong leadership skills with experience mentoring teams while remaining hands-on when needed to drive execution and results
- Excellent communication and stakeholder management skills, with fluency in English and experience working in international, cross-functional environments
- Experience in SaaS, scale-up, or high-growth technology environments, with familiarity with ARR, CAC, LTV, and ROAS
- Experience managing campaigns across multiple regions, particularly EMEA and North America
- Experience building omnichannel customer journeys across digital and offline channels
- Familiarity with ABM and intent platforms such as 6sense, Demandbase, RollWorks, or similar tools
- Interest in leveraging AI and emerging technologies to enhance marketing performance
Benefits
- Generous Time Off – Take the breaks you need to relax, recharge, and come back inspired.
- Top-Tier Tech – Love Mac? So do we! We equip our team with the best tools for success.
- Career Growth & Development – We cover certifications and IT conferences to keep you at the top of your game.
- Our Benefits are country-specific, you can ask your recruiter for more information
Company Overview
Wildix is a multinational company that develops browser-based Unified Communications solutions and VoIP products. It was founded in 2005, and is headquartered in Tallinn, Harjumaa, EST, with a workforce of 201-500 employees. Its website is https://www.wildix.com/.