Note: The job is a remote job and is open to candidates in USA. Overline is a leading digital marketing consultancy specializing in providing comprehensive marketing solutions to major advertisers globally. The role involves client-facing strategy work, focusing on retail media networks and integrated retail transformation initiatives.
Responsibilities
- Support discovery sessions, stakeholder interviews, and synthesis
- Translate client inputs into structured analyses and opportunity frameworks
- Develop clear articulation of how RMNs must serve brand objectives (sales lift, share growth, ROI, measurement transparency)
- Ground recommendations in commercial and financial logic, informed by real-world RMN operations
- Own defined workstreams across:
- Retail Media strategy
- Brand-to-retail alignment
- Retail GTM modernization
- In-housing and operating model assessments
- Build supporting analyses, financial models, and executive-ready materials
- Contribute to roadmap development and value modeling
- Demonstrate understanding of:
- How retail media networks are structured, priced, and sold to advertisers
- Retailer revenue models and margin considerations tied to media
- Measurement expectations (incrementality, attribution, closed-loop reporting)
- Investment decision frameworks used by brand and shopper teams
- Ensure RMN strategies reflect real-world retailer and advertiser expectations
- Support workshop preparation and executive presentations
- Contribute to proposal development and research for new business
- Assist in codifying frameworks and reusable retail media assets
- Contribute to POVs and webinar content
- Support in the elevation of firm positioning in retail marketing strategy
Skills
- 6–10 years in retail media, strategy consulting, commercial strategy, or related roles
- Experience working within a Retail Media Network (retailer-side), with exposure to how media offerings are commercialized and sold to brands
- Experience on the sell-side of retail media (e.g., RMN sales, account management, partnerships, or commercial strategy)
- Hands-on experience in retail media execution and/or strategy, not limited to activation
- Strong understanding of grocery and/or mass retail media networks
- Exposure to in-store retail dynamics (e.g., merchandising, store operations, shopper marketing execution) alongside retail media
- Experience with major RMNs such as Walmart Connect, Target Roundel, Kroger Precision Marketing, or similar grocery and mass retail networks
- Experience working with multiple RMNs or across retailer ecosystems
- CPG or agency experience as complementary background
- Strong analytical and data and insights synthesizing skills; comfortable building structured analyses and light financial models
- Understanding of brand + performance marketing intersection
- Ability to communicate clearly in executive-ready materials
- Collaborative and comfortable operating in ambiguity with guidance
Company Overview
Overline is a global marketing consultancy that helps CMOs turn strategy into action and get change over the line. It was founded in 2019, and is headquartered in London, England, GBR, with a workforce of 11-50 employees. Its website is https://controlvexposed.com.