Note: The job is a remote job and is open to candidates in USA. The National Center for Employee Ownership (NCEO) is seeking a remote Marketing Director to lead their marketing efforts and strategy. The role involves executing email, paid, and organic marketing programs while collaborating across the organization to enhance engagement and support the mission of employee ownership.
Responsibilities
- Plan and execute the NCEO’s email marketing campaigns in HubSpot, including regular broadcasts, calendar-driven campaigns for events and new releases, and targeted nurture/drip campaigns
- Manage the organization-wide marketing calendar and coordinate campaign timing across channels, in collaboration with other teams
- Write email, social, paid ad, and landing page copy, drawing on existing messaging framework and brand voice
- Develop and manage paid search (Google Ads, etc.) and paid social advertising (LinkedIn, etc.) strategy and campaigns
- Manage and grow the NCEO’s organic social media presence
- Assist in developing and optimizing website conversion paths; manage lead magnets, gated content offers, and conversion assets
- In collaboration with our marketing agency, develop and implement new marketing strategies for the NCEO across email, social, and search
- Partner with Growth and Member Engagement (GME) team to develop marketing-sales/service alignment and orchestrated email strategy. Jointly develop messaging frameworks and value propositions for different audience segments, with strategies to effectively connect with each NCEO audience at every stage of their engagement with the NCEO
- Partner with Events team to effectively market and grow the NCEO’s events, including our major spring annual conference and fall NCEO Forum
- Partner with Education team on content marketing, content planning, and design/publishing needs
- Own ongoing reporting on marketing program performance; use data to identify opportunities for improvement. Partner with the Director on reporting infrastructure
- Build campaigns, segments, workflows, and smart content in HubSpot; partner with Director on CRM architecture (lifecycle stages, lead scoring, custom properties)
- Manage budgets for marketing and paid media
Skills
- Strong digital marketing experience across email, social media, paid advertising, and content marketing
- Excellent writing and editing skills with the ability to adapt messaging for different audiences and communication channels
- Experience executing marketing automation campaigns using HubSpot or a comparable CRM and marketing platform
- Demonstrated ability to analyze marketing performance data and continuously improve campaign effectiveness
- Strong project management skills with the ability to coordinate multiple priorities across departments
- A collaborative approach and the ability to build productive working relationships across teams
- 3–7 years of B2B or nonprofit marketing experience, with personal ownership of email, paid, and/or organic channels
- Strong writing ability across email, ad, and social formats
- Hands-on experience executing in HubSpot (or other marketing platforms like Marketo, ActiveCampaign, Constant Contact) including building emails, segments, automations, reports, etc
- Track record of using data to evaluate and improve marketing programs
- Event marketing experience
- In-depth HubSpot experience
- Paid search and/or paid social campaign planning and execution
- Strong design/layout skills
- Familiarity with Google Analytics or similar
- Experience in nonprofit, membership, association, or other mission-driven organizations
- Experience marketing to professional/practitioner audiences (HR, finance, executives)
- Background or interest in employee ownership
Benefits
- 100% employer-paid health insurance premiums
- Automatic 3% employer contribution to a 401(k) plan after three months of employment
- Home office stipend
- Paid travel, lodging, meals, and related expenses while attending approved meetings and events, subject to organizational policy
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