[Remote] Marketing Manager (National)

Note: The job is a remote job and is open to candidates in USA. Summit K12 is seeking a strategic, creative, and mission-driven Marketing Manager to lead multi-channel campaigns that build awareness, engagement, and demand across states that administer ELD assessments. The role involves owning regional campaigns, supporting key conferences, and creating compelling content to amplify the voices of educators and students.

Responsibilities

• Plan and manage marketing campaigns targeting decision-makers in select districts (e.g., superintendents, EL directors, curriculum specialists)
• Segment campaigns by region to reflect local priorities and demographics
• Write and launch email, ad, and social media content to attract and nurture leads through the funnel
• Identify high-potential districts and execute targeted outreach using digital ads, webinars, geotargeting, and personalized communications
• Collaborate closely with Sales to align on messaging, timing, and follow-up for top-tier accounts
• Track and analyze campaign performance using HubSpot, Google Analytics, and internal dashboards
• Report on KPIs and optimize campaigns for continuous improvement
• Travel to attend and support key conferences and events
• Help coordinate booth logistics, lead capture, and on-site engagement strategies

Skills

• 3+ years of marketing experience, preferably within the EdTech industry, with a proven track record of developing and executing successful marketing initiatives
• Excellent communication skills
• Strong organizational and project management abilities
• Willingness and ability to travel
• Familiarity with the needs of multilingual learners is strongly preferred
• Experience with HubSpot or similar marketing automation platforms (a plus)
• Knowledge of K–12 education, whether through professional experience or direct work with educators and school districts
• Background in EL/ML education or bilingual program leadership
• Bilingual or multilingual proficiency

Benefits

• Medical, dental, and vision insurance with multiple plan options
• Company-paid short-term disability, long-term disability, and life insurance
• 401(k) retirement plan
• Paid Time Off (PTO) program
• 10 paid holidays plus 1 floating holiday annually
• Wellness resources and support programs

Company Overview

Summit K12’s vision is to provide teaching and learning solutions that enable all students to reach their full academic potential in Science, Reading, and Social Studies regardless of where they are on the learning continuum. It was founded in 2008, and is headquartered in Austin, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.summitk12.com/.