Note: The job is a remote job and is open to candidates in USA. Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. The Marketing Operations Manager is responsible for leading the systems and processes that enable Marketing to operate as a high-performing organization, overseeing marketing technology, performance measurement, and workflow optimization.
Responsibilities
- Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
- Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards
- Partner with Sales Operations to align marketing systems and CRM Customer Relationship Management (CRM) processes
- Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
- Define and standardize key marketing KPIs and reporting frameworks
- Support attribution and pipeline visibility efforts in partnership with Sales and Finance
- Provide insights and recommendations to improve marketing effectiveness and return on investment
- Lead project management for brand integration of acquired companies
- Coordinate cross-functional teams across Marketing, Sales acquired brands, and business units
- Track deliverables, timelines, and dependencies across integration initiatives
- Ensure consistent execution of brand transitions, including messaging, website updates, and communications
- Serve as a central connector across marketing functions to drive alignment and execution
- Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives
- Enable improved planning, coordination, and communication across the marketing organization
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 8+ years of experience in marketing operations, program management, or related roles
- Experience managing Hubspot marketing technology platforms (e.g., marketing automation, CRM systems)
- Experience in reporting, analytics, and performance measurement
- Experience coordinating cross-functional projects or programs
- Strong understanding of marketing operations, systems, and processes
- Experience with marketing automation platforms and CRM tools
- Strong analytical skills and ability to interpret performance data
- Proven project and program management capabilities
- Ability to manage multiple projects and stakeholders simultaneously
- Strong communication and cross-functional collaboration skills
- Ability to drive alignment and execution in a matrixed environment
- Experience supporting marketing organizations in a professional services or AEC environment
- Experience with acquisition integration or brand transition initiatives
- Experience working with sales and finance partners on pipeline and performance tracking
- Certifications in marketing automation, CRM platforms, or project management (e.g., HubSpot, PMP)
- Familiarity with data governance and life cycle management practices
- Experience building dashboards and reporting frameworks
- Understanding of demand generation and go-to-market processes
- Experience improving operational efficiency and workflow design
Benefits
- Freedom to Work program: Set your own schedule and location (as appropriate).
- Principal program: Earn the opportunity to become an owner of the firm.
- Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
- Career development: Explore a wide range of learning and growth opportunities within and across industries.
- Health, life, vision, and dental insurance: Cover all your medical bases.
- Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
Company Overview